<p>The Company at a Glance</p> <p>Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.</p> <p>Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother's Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.</p> <p>Why Work at Brother?</p> <p>Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.</p> <p>The Role at a Glance</p> <p>The Manager, Marketing manages and provides leadership to various aspects of marketing activity and promotes the Brother brand identity for the Industrial Product Division (IPD) across both internal Brother business partners and end-user customers. This role contributes to the overall growth of the division and assists in driving sales through strategic direction of marketing efforts, development of content, management of trade shows, and partnering with IT to develop eCommerce sales.</p> <p>The Manager, Marketing also works in collaboration with our partners in the Customer Excellence Center (CXC) and warehousing facility, performing data analysis to help move the division forward. Additionally, this role publicly promotes IPD products through tradeshows, demo days, and dealer events, requiring occasional travel.</p> <p>Key Duties & Responsibilities</p> <p>Product Marketing Management</p> <ul> <li>Executes on strategic direction with the goal of increasing marketability and maximizing sales of the IPD products </li><li>Manage the efforts of the IPD Marketing team and ad agency to achieve deadlines and goals on an ongoing basis using a project management software tool which may include the following: product releases, photo-shoots, creation of marketing collateral, etc. </li><li>Collaborate with IPD Sales Management to analyze and understand target market needs and identify programs and content to develop long-term action plan </li><li>Coordinate the development of short-term product promotions in conjunction with IPD Sales, Operations, and Product Development teams to ensure internal and external deadlines are met </li><li>Coordinate budgets, paid search strategies with CXC, and advertisements as set forth by Director of Marketing and IPD Sales Management </li><li>Ensure all members of IPD Marketing team are properly trained on all Industrial Printing equipment and software necessary for operational purposes </li><li>Oversee and implement plans for tradeshow efforts and coordinate with appropriate teams and dealer management to make sure that all shipments are correct and arrive at the show without issues </li><li>Participate in tradeshows, demo days, dealer events, etc., to contribute to sales growth </li></ul> <p>Content Development</p> <ul> <li>Manage portfolio of sales and technical content of a product lifecycle, from introduction to end-of-life by partnering with IPD Sales, Product Development, and Technical Solutions teams to plan out the creation of technical content </li><li>Schedule and manage the production of content in all formats (PDFs, PowerPoints, videos, LMS courses) </li><li>Ensure the approval of content is granted from all appropriate parties </li></ul> <p>E-Commerce Platform Management</p> <ul> <li>Strategize, evaluate, and build the framework of new business models/new programs for accessories sales through the use of e-commerce platform and dealer network </li><li>Manage all aspects of the current E-Commerce system (Partner Portal) and continuously work with IT to explore new software platforms to use, participate in relevant meetings, and implement upgrades/changes to the system after thorough business analysis </li><li>Manage and resolve issues related to orders placed through the Partner Portal, delivering creative solutions to meet the customers' needs </li><li>Maintain all portal content with accurate material IDs, pricing, and description information (including all marketing and technical collateral) </li><li>Promote IPD Partner Portal through social channels, helping to drive usage and adoption </li><li>Manage email communications (content, schedule) to the IPD Partner Portal database </li><li>Work with the product development team to add new products into the Partner Portal </li></ul> <p>Analytics & Reporting</p> <ul> <li>Collaborate with the CXC team to set KPIs and monitor results regarding paid search and email campaigns </li><li>Set up campaigns and track leads from trade shows; compare actual expenses to budget and report to Director of Marketing </li><li>Monitor and interpret web traffic data to evaluate user behavior and recommend improvements </li></ul> <p>Vendor / Internal Partners Relationship Management</p> <ul> <li>Update financial information as needed to keep in good standing with vendors </li><li>Address and resolve outstanding issues, working with internal finance partners </li><li>Act as the IPD point-of-contact with internal partners in Bartlett Facility regarding IPD spaces; as well as managing the incoming/outgoing trade show equipment </li></ul> <p>Key Experience & Qualifications</p> <ul> <li>Bachelor's Degree (or equivalent experience) Business, Marketing, or related field Required </li></ul> <p>Experience</p> <p>Minimum 7 years Required</p> <p>A combination of relevant experience spanning the following areas:</p> <ul> <li>Experience independently executing on full-cycle product management, including development, strategy, launch, and enablement </li><li>Experience working cross-functionally to deliver strong product marketing campaigns across multiple channels </li><li>Experience with business planning & analysis in support of new product introduction </li><li>Experience interfacing with customers, partners, sales </li></ul> <p>Software/Technical Skills</p> <ul> <li>Microsoft Excel Advanced Required </li><li>Microsoft Office (Outlook, Word, PowerPoint) Advanced Required </li><li>Data Analysis/Forecasting Tools (Salesforce, Tableau, etc.) Advanced Required </li><li>SAP OTC/Order Management Modules Advanced Preferred </li></ul> <p>Other Skills/Knowledge/Abilities</p> <ul> <li>Advanced analytical skill utilizing technology to research and analyze data Required </li><li>Strong ability to extract and compile data from multiple sources, analyze the data, and then make recommendations for action Required </li><li>Ability to remain results oriented and meet deadlines Required </li><li>Strong interpersonal skills with the ability to build trusting relationships Required </li><li>Strong written and verbal communication skills Required </li><li>Self-management skills (ability to work independently) Required </li><li>Strong problem-solving skills Required </li><li>ADDITIONAL DETAILS FOR THIS ROLE </li><li>This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #LI-Hybrid </li><li>The annual salary (or hiring) range for this position is $110,000 - $130,000 per year </li><li>Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data. </li><li>Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/ </li></ul> <p>Benefits</p> <p>We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits</p> <p>Benefits</p> <p>We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits</p> <p>Our Mission, Vision, & Culture</p> <p>Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture</p> <p>About Where We Work</p> <p>Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.</p> <p>Links to Learn More</p> <p>To hear more about our business and culture, visit these helpful links:</p> <ul> <li>Brother's Product Categories: </li></ul> <p>https://careers.brother-usa.com/our-products</p> <ul> <li>Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs): </li></ul> <p>https://careers.brother-usa.com/employee-resource-groups-diversity</p> <ul> <li>Corporate Social Responsibility: </li></ul> <p>https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability</p> <ul> <li>Work-Life and Flexibility: </li></ul> <p>https://careers.brother-usa.com/lifeatbrother</p> <ul> <li>Growth and Development: </li></ul> <p>https://careers.brother-usa.com/career-development</p> <ul> <li>Follow us on LinkedIn: </li></ul> <p>https://www.linkedin.com/company/brother-usa/</p> <p>Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.</p>