<p>Job Title: Marketing Specialist Dyslipidemia (Praluent & Zenibe)</p> <ul> <li>Location: Bogotá, Colombia </li><li>40% Remote Job </li></ul> <p>About the Job</p> <p>Praluent is a core product for Sanofi and Colombia is a prioritized country thanks to its continuous double-digit growth since launch. We're looking for a passionate Marketing Specialist to lead the strategy, roadmap, and execution for our Dyslipidemia portfolio. In this pivotal role, you'll bridge global strategy and local execution, translating market needs and business goals into actionable items and working closely with Medical, Customer Engagement, Trade and Access, and external stakeholders to drive business growth.</p> <p>Main responsibilities:</p> <ul> <li> <p>Strategic Brand Planning:</p> </li><li> <p>Develop and execute integrated marketing campaigns aligned with the global strategy and adapted to the local market</p> </li><li> <p>Setting brand positioning and value proposition</p> </li><li> <p>Brand storytelling</p> </li><li> <p>Marketing Execution:</p> </li><li> <p>Campaign development and implementation</p> </li><li> <p>Budget & OPEX management and ROI analysis</p> </li><li> <p>Cross-functional collaboration with trade, customer engagement, medical, market access, among others.</p> </li><li> <p>Co-create the digital marketing initiatives.</p> </li><li> <p>Product Management:</p> </li><li> <p>Pricing strategy development</p> </li><li> <p>Portfolio strategy with Zenibe</p> </li><li> <p>Performance tracking</p> </li><li> <p>IBP forecast process</p> </li></ul> <p>About you</p> <ul> <li>Experience: 3-5+ years of marketing, trade or promotion experience, in the pharmaceutical industry </li><li>Soft Skills: Cross-functional team leadership, Project management skills, Strategic thinking and business acumen and Strong communication and presentation skills </li><li>Hard Skills: Understanding of pharmaceutical market dynamics, Knowledge of the Colombian healthcare system and stakeholders </li><li>Education: Bachelor's degree in Marketing, Business Administration, or any related field </li><li>Languages: Advanced English </li></ul> <p>Perseguir el progreso, descubrir extraordinarios</p> <p>Lo Mejor está ahí fuera: Mejores medicamentos, mejores resultados, mejor ciencia. Pero el progreso no sucede sin personas: personas de diferentes orígenes, en diferentes ubicaciones, haciendo diferentes funciones, todo unido por una cosa: el deseo de hacer realidad los milagros. Así que seamos esas personas.</p> <p>En Sanofi, ofrecemos igualdad de oportunidades a todos, independientemente de su raza, color, ascendencia, religión, sexo, nacionalidad, orientación sexual, edad, ciudadanía, estado civil, discapacidad o identidad de género.</p> <p>Vea nuestro video ALL IN y vea nuestras acciones de Diversidad, Equidad e Inclusión en sanofi.com.</p> <p>#LI-LAT</p> <p>Pursue progress, discover extraordinary</p> <p>Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.</p> <p>At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.</p> <p>Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!</p>