<p>Hybrid Work Model</p> <p>#LI-hybrid</p> <p>JOB SUMMARY:</p> <p>SEGA's newly formed Marketing Strategy team leads KPI setting, measurement, and campaign analysis across SEGA West's PC & Console titles. Analyzing a wealth of data, this team works to determine the impact of our marketing approach on the sales funnel across first party and D2C sales platforms.</p> <p>The data analyst role is responsible for working with product marketing counterparts to set KPIs, establish measurement methodology, and analyze the performance of ongoing marketing campaigns providing strategic recommendations for optimizations across the marketing mix. This role will be an expert in brand lift studies, attribution, and analysis of the full marketing funnel with a proven track record in analysis of marketing campaigns. The ideal candidate is data-obsessed and has solid experience using large datasets to create insightful reports and drive strategies that improve the impact of our marketing campaigns.</p> <p>DUTIES AND RESPONSIBILITIES:</p> <ul> <li>Together with Brand Marketing, Media and CRM teams create strategies and measure success of campaigns, channels and customer segments performance, to help drive performance and campaign efficiency </li><li>Develop KPIs, benchmarks, and measurement to track the ongoing performance of our marketing campaigns in real-time </li><li>Leverage campaign performance data to identify ways to optimize marketing spend </li><li>Quantify the effects of community social media engagement and earned/owned media coverage on game sales KPIs </li><li>Produce ad hoc reports on how marketing is impacting traffic, sales, and brand lift across owned and first-party channels </li><li>Assist in design and implementation of statistical testing, like A/B testing and predictive analytics, for improving creative design and user experience for websites and other owned media </li><li>Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. This role will be required to be in-office a minimum of 3 days per week, based in Irvine, CA. In-office attendance is required for the following reasons: </li><li>For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. </li><li>To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. </li><li>To enhance the sharing of information necessary to effective job performance and product creation. </li><li>To enhance understanding of our stakeholders' work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes. </li></ul> <p>Qualifications</p> <p>QUALIFICATIONS AND SKILLS</p> <ul> <li>6+ years of full-time work experience in data analytics with a focus on marketing and advertising </li><li>3+ years of experience working with digital IP in the gaming or entertainment industry </li><li>Degree with a specialization in Statistics, Computer Science, Data Science, Physics, Finance, Mathematics, Engineering or another quantitative field or equivalent experience </li><li>Experience with designing visualizations either in Power BI or an equivalent visualization tool </li><li>Expert level experience working in Excel, Databricks, or equivalent analysis software </li><li>Proficiency with querying data from relational databases using SQL or another query language </li><li>Experience communicating analytical results to a non-technical audience </li><li>Comfort with working with cleaning, organizing, and validating messy or unstructured data </li><li>Comfortable communicating with stakeholders from diverse backgrounds and cultures </li></ul>