<p>Overview</p> <p>This role is a unique opportunity to help build and scale the field marketing function while playing a hands-on role in growing patient acquisition and revenue across a designated territory.</p> <p>This role will be responsible for planning and executing local events, building tailored go-to-market strategies for key practice locations, and developing region-specific campaigns in close partnership with dental practice managers and clinical stakeholders.</p> <p>Responsibilities</p> <p>Strategic Planning & Execution</p> <ul> <li>Take full ownership of field marketing efforts within your assigned region, developing detailed and strategic plans to support regional growth goals and practice performance </li><li>Design and implement local marketing strategies to drive patient growth aligned with network objectives </li><li>Design and implement account-based marketing (ABM) strategies for priority practice locations and high-value patient segments </li><li>Collaborate closely with practice managers to build territory-specific patient acquisition strategies that reflect each location's services and community landscape </li></ul> <p>Campaign Management & Community Engagement</p> <ul> <li>Foster relationships with local businesses, healthcare providers, and community organizations to enhance brand presence, plan events and partnerships, and drive referrals </li><li>Build relationships with local medical associations, health publications, and community partners to expand presence and secure speaking/editorial opportunities </li></ul> <p>Event Planning & Execution</p> <ul> <li>Plan and execute events such as community health fairs, school dental screening events, and professional networking events that enhance visibility and drive patient engagement </li><li>Manage vendor relationships and coordinate with local healthcare events, demonstrating strong project management skills and attention to detail </li></ul> <p>Sales & Practice Support</p> <ul> <li>Make suggestions for region-specific promotional materials and campaigns that resonate with local patient demographics and preferences </li></ul> <p>Analysis & Optimization</p> <ul> <li>Measure and report on campaign effectiveness, lead quality, and event ROI to both regional and executive audiences </li><li>Manage the local marketing budget and analyze campaign performance to maximize ROI and meet KPIs </li></ul> <p>Cross-functional Collaboration</p> <ul> <li>Work with the broader marketing team to ensure branding consistency, message alignment, and optimal use of central assets </li><li>Contribute to building scalable processes, templates, and frameworks that will define the future of the Field Marketing organization </li></ul> <p>Qualifications</p> <ul> <li>Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field </li><li>3-5 years of experience in field marketing, healthcare marketing, or related role </li><li>Strong understanding of healthcare regulations and patient privacy requirements </li><li>Experience with event planning and community engagement </li><li>Proficiency in analytics platforms </li><li>Excellent project management and organizational skills </li><li>Strong communication and relationship-building abilities </li><li>Experience with budget management and vendor coordination </li><li>Knowledge of dental/medical practice operations preferred </li></ul>