<p>Join a high-performing, tight-knit team at a fast-growing company that is using the Internet of Things (IOT) to transform how organizations sense, monitor, and make decisions. Founded out of MIT in 2005, Smart Sense is trusted by more than 2,000 organizations, including Walmart, SpaceX, Apple, CVS Health, Coca-Cola, and the US State Department to help them make sensor-driven decisions. We have a solution that our customers rely on every day to make mission critical decisions; we are looking for team-oriented change agents to help shape the future of IOT.</p> <p>Key Responsibilities</p> <ul> <li>Market Segmentation & Territory Mapping </li><li>Identify and refine key "clean hotspots" (high-potential areas) based on account data and market insights. </li><li>Assist in adding sub-vertical classifications to target accounts. </li><li>Support the assignment of territories and headquarters for sales and marketing alignment. </li><li>Campaign ROI Tracking </li><li>Analyze digital campaign spend and correlate it to inbound pipeline and lead generation performance. </li><li>Track key performance metrics across platforms (Google Ads, LinkedIn, etc.). </li><li>Provide recommendations to optimize spend based on data trends. </li><li>Inbound vs. Outbound Analysis </li><li>Evaluate the performance of both inbound and outbound campaigns. </li><li>Identify top-performing outbound strategies that could be scaled or tested further. </li><li>Collaborate with the Sales team to sync insights and improve lead quality and conversion rates. </li></ul> <p>What You'll Learn</p> <ul> <li>Real-world experience with marketing operations, performance analytics, and GTM strategy. </li><li>Exposure to sales-marketing alignment and territory planning. </li><li>Hands-on experience with marketing tools such as HubSpot, Google Analytics, and more. </li></ul> <p>Qualifications</p> <ul> <li>Currently pursuing a degree in Marketing, Business, Data Analytics, or a related field. </li><li>Strong analytical skills and attention to detail. </li><li>Comfort with spreadsheets (Excel, Google Sheets) and data visualization tools. </li><li>Interest in B2B marketing, demand generation, and campaign strategy. </li></ul> <p>Bonus Points</p> <ul> <li>Previous experience with CRM or marketing automation tools. </li><li>Familiarity with campaign attribution and funnel analysis. </li></ul> <p>Please note that we are unable to provide visa sponsorship for this position. This includes, but is not limited to, work visas, employment-based visas, or residency sponsorship. Candidates must have valid work authorization in the United States at the time of application. Visa applications of any kind will not be considered.</p>