<p>Paid Social Media Manager</p> <p>Location: Boston, MA (Hybrid - onsite 2-3 days/week)</p> <p>Reports To: Director of Digital Strategy</p> <p>Brand: Overseas Adventure Travel (OAT)</p> <p>Salary Band: $105,000-$120,000</p> <p>Role Purpose</p> <p>The Paid Social Media Manager will own OAT's paid social strategy and execution, with a primary focus on Meta platforms. This individual contributor role blends creative thinking with analytical rigor to drive full-funnel customer acquisition, optimize spend, and scale performance across social channels.</p> <p>Key Responsibilities</p> <p>Paid Social Strategy & Execution</p> <ul> <li> <p>Lead paid social campaigns across Meta (Facebook and Instagram), scaling budgets of $75K+ per month.</p> </li><li> <p>Architect full-funnel strategies from prospecting through retargeting and retention.</p> </li><li> <p>Leverage Meta's machine learning, targeting, bidding, and attribution tools to maximize ROI.</p> </li><li> <p>Explore and support expansion into additional platforms such as YouTube, TikTok, and Pinterest.</p> </li></ul> <p>Creative & Collaboration</p> <ul> <li> <p>Translate performance insights into creative direction and messaging.</p> </li><li> <p>Partner with creative, content, merchandising, and agency teams to produce high-performing assets.</p> </li><li> <p>Improve campaign testing velocity, creative iteration, and deployment processes.</p> </li></ul> <p>Measurement & Reporting</p> <ul> <li> <p>Analyze multi-source datasets to identify trends, diagnose issues, and surface growth opportunities.</p> </li><li> <p>Build dashboards and recurring performance reports using GA4, Adobe Analytics, and Meta tools.</p> </li><li> <p>Manage Meta pixel and Conversions API implementation for accurate tracking (online and offline).</p> </li><li> <p>Present performance insights and recommendations to leadership.</p> </li></ul> <p>Qualifications</p> <p>Required</p> <ul> <li> <p>4+ years of hands-on paid social experience for a B2C brand.</p> </li><li> <p>Proven success scaling Meta Ads to $75K+ monthly spend.</p> </li><li> <p>Deep expertise in Meta's ad ecosystem, machine learning behaviors, and attribution.</p> </li><li> <p>Strong copywriting skills with a performance mindset.</p> </li><li> <p>Excellent analytical and communication skills.</p> </li></ul> <p>Preferred</p> <ul> <li> <p>Meta Blueprint certification.</p> </li><li> <p>Experience with additional paid social platforms (YouTube, TikTok, Pinterest, LinkedIn).</p> </li><li> <p>Agency or fast-paced B2C/travel brand experience.</p> </li></ul> <p>Total Rewards</p> <p>Total Rewards</p> <p>The base salary range for this role is $105,000 - $120,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:</p> <ul> <li>Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes </li><li>Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day - and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary. </li><li>Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals </li><li>Your future, secured: 401(k) with company match, life insurance, and disability coverage </li><li>Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development. </li><li>Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community </li></ul> <p>To learn more, please visit our websites at www.gct.com, www.oattravel.com and www.grandcirclefoundation.com.</p>