<p>Rocky Mountain University of Health Professions (RMU) is a private, proprietary graduate-level healthcare university created in 1998 to help meet the nation's healthcare workforce needs. Accredited by the Northwest Commission on Colleges and Universities (NWCCU), RMU offers PhD, clinical doctorate, and master's degrees, along with post-professional certificate programs. Programs are delivered through a blend of flexible online, hybrid, and on-campus residential programs. RMU's doors have opened and welcomed students and healthcare professionals for over a quarter of a century. At RMU, we are committed to advancing healthcare education to improve the human condition.</p> <p>Position Summary</p> <p>RMU seeks a creative, organized, and detail-oriented marketing coordinator to support innovative marketing initiatives that drive prospective student engagement and enrollment.</p> <p>The marketing coordinator plays a crucial role in enhancing the University's digital presence, fostering brand engagement, and supporting student recruitment through compelling storytelling and consistent online communication, with a strong focus on social media strategy and content creation.</p> <p>The marketing coordinator contributes to enhancing the University's reputation and visibility throughout the University community, including prospective and current students and their families, faculty and staff, alumni, donors, public officials, current and future academic partners, and more.</p> <p>This position will play a key role on the University Marketing and Communications team by contributing to the amplification of the University's reputation and visibility throughout the University community, including prospective and current students and their families, faculty and staff, alumni, donors, public officials, current and future academic partners, and more.</p> <p>This is an exciting opportunity to contribute to departmental efforts to grow enrollments for RMU's 24 graduate degree programs and 18 certificates.</p> <p>Key Responsibilities</p> <p>Social Media</p> <ul> <li>Lead the planning, creation, scheduling, and publishing of content across RMU's primary social media platforms (e.g., Instagram, Facebook, LinkedIn, X, and YouTube). </li><li>Develop and maintain an editorial calendar that aligns with enrollment cycles, academic milestones, institutional initiatives, and community engagement. </li><li>Capture and curate high-quality photos, videos, and graphics from university events, student experiences, and faculty highlights. </li><li>Monitor trends and platform changes to continuously improve content effectiveness and audience reach. </li><li>Engage with the online community through timely responses to messages, comments, and tags. </li><li>Build an audience of followers across active RMU social media platforms and increase post engagements. </li><li>Track and analyze social media metrics; prepare monthly reports with recommendations for growth and engagement. </li><li>Other duties as assigned </li></ul> <p>Content Marketing</p> <ul> <li>Write and edit content for a variety of marketing channels, including emails, blogs, digital ads, and landing pages. </li><li>Help develop and expand content library for academic units, including blog articles, news releases, podcasts, and videos. </li><li>Partner with program directors, faculty, and student services to identify stories and testimonials that support brand positioning and program promotion. </li><li>Ensure brand voice and messaging consistency across all written content. </li><li>Collaborate with the design team to support multimedia content creation. </li></ul> <p>Marketing Support</p> <ul> <li>Assist in implementing integrated marketing campaigns for academic programs and university initiatives. </li><li>Support recruitment and event marketing through live social coverage, promotional content, and recap media. </li><li>Help maintain the digital asset library, including photos, templates, brand kits, etc., and contribute to creative brainstorming sessions. </li><li>Additional support as assigned. </li></ul> <p>Qualifications</p> <p>Education</p> <ul> <li>Bachelor's degree in marketing, communications, or business. </li></ul> <p>Experience</p> <ul> <li>1+ years of prior professional experience managing social media for a brand or organization is required. </li><li>Demonstrated ability to manage multiple projects and deadlines, while maintaining accuracy and attention to detail. </li><li>Experience using social media scheduling and analytics tools (e.g., Sprout Social, Meta Business Suite) </li></ul> <p>Skills</p> <ul> <li>Excellent written and verbal communication skills with the ability to craft engaging social media content. </li><li>Strong understanding of and interest in continuing to learn and test social media and content creation best practices. </li><li>Expertise in social media platforms: Meta (Facebook and Instagram), LinkedIn, TikTok, YouTube. </li><li>Highly organized with strong time and project management skills. </li><li>Solid communication and interpersonal skills with the ability to collaborate effectively, work independently and as part of a team, and build relationships with stakeholders. </li><li>Ability to manage multiple projects/campaigns simultaneously and meet tight deadlines. </li><li>Proficiency in photography and videography capture and editing is preferred. </li><li>Basic knowledge of graphic design tools such as Adobe Creative Suite and/or Canva. </li></ul> <p>Personal Attributes</p> <ul> <li>Strategic thinker with a creative mindset. </li><li>Results-oriented with a passion for innovation. </li><li>Collaborative workers with the ability to build strong cross-functional relationships. </li><li>Self-starter with the ability to thrive in a fast-paced, evolving environment. </li><li>Demonstrates a strong work ethic while maintaining a positive and engaging attitude. </li></ul> <p>Candidates invited to interview may be asked to present examples of previous social media work, including writing samples.</p> <p>Why Join RMU?</p> <p>RMU provides a collaborative, mission-driven work environment with opportunities for professional development and competitive benefits.</p> <p>For candidates seeking meaningful work, a collaborative environment, and the opportunity to make a real difference in healthcare education, RMU is an outstanding place to grow a career.</p> <p>Here are some key reasons why you should consider RMU:</p> <ol> <li>Mission-Driven & Purposeful Work </li></ol> <p>RMU is dedicated to advancing healthcare education and training the next generation of healthcare leaders. Working here means contributing to a mission directly impacting patient care, community health, and medical innovation.</p> <ol start="2"> <li>Innovative & Growing Institution </li></ol> <p>RMU is dynamic and forward-thinking, consistently expanding its graduate and doctoral programs in health sciences, physical therapy, occupational therapy, nursing, and other healthcare fields. This provides an opportunity to work in a fast-growing and evolving educational environment.</p> <ol start="3"> <li>Impact on Student Success & Healthcare </li></ol> <p>Employees at RMU play a critical role in shaping the experiences of future healthcare professionals. Whether through marketing, admissions, faculty roles, or administration, every team member contributes to improving student outcomes and, ultimately, the quality of healthcare nationwide.</p> <ol start="4"> <li>Collaborative & Supportive Culture </li></ol> <p>RMU fosters a tight-knit, collegial work environment where faculty, staff, and leadership collaborate across departments to achieve shared goals. The University values teamwork, professional development, and continuous improvement.</p> <ol start="5"> <li>Proximity to Outdoor Recreation & Quality of Life </li></ol> <p>Located in Provo, Utah, RMU is surrounded by stunning mountains, outdoor recreation, and a vibrant community. Employees enjoy access to hiking, skiing, mountain biking, and other outdoor activities, making it an ideal workplace for those who appreciate work-life balance and an active lifestyle.</p> <ol start="6"> <li>Professional Growth & Development </li></ol> <p>RMU invests in its employees by offering:</p> <ul> <li>Opportunities for leadership and career growth </li><li>Professional development programs and continuing education </li><li>A culture that encourages innovation and new ideas </li></ul> <ol start="7"> <li>Competitive Benefits & Work Environment </li></ol> <p>RMU provides competitive salaries, comprehensive benefits, and a positive work environment designed to support employee well-being.</p> <ol start="8"> <li>Commitment to Diversity & Inclusion </li></ol> <p>RMU values diversity, equity, and inclusion, fostering an inclusive workplace where different perspectives and backgrounds are celebrated.</p> <p>RMU is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity, sexual orientation, age, national origin, disability, veteran status, genetic information, or any other status or condition protected by law.</p> <p>We are committed to providing access, equal opportunity, and reasonable accommodation for applicants. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@rm.edu</p>