<p>Working with a cross-functional team, the incumbent will be responsible for immersing themselves in the competitive and commercial related marketplace, and developing the marketing plan, positioning, value proposition and messaging, sales enablement, and competitive analysis. Acts as marketing's single point of contact for a portion of the company's overall portfolio to various stakeholders -internal and external Owns product launch and lifecycle programs, working in alignment with business unit product management, regional sales, vertical marketing leads, channel marketing managers and field marketing managers Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L Guides AR, PR, Social, and Corporate Communications programs for responsible product/solution. Ensures we deliver on strategy & messaging for products at key events Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc. Leads regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective Influences promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio Manages content creation from inception through delivery, beginning with the value proposition definition in alignment with the business unit product management team, ensuring strong differentiation and positioning. Owns country/region GTM planning and comprehensive portfolio-specific regional GTM marketing Generates portfolio pipeline -marketing influenced & driven Ensures successful seller adoption of enablement materials Supports impactful portfolio-specific, cross-vertical initiatives in region Bachelor's degree in related field 5+ years of product marketing and/or comparable product management/development experience within the B2B mobile computer or SW sectors Clarity of thinking & vision -keen prioritization skills Organizational Agility: Matrix, indirect management Influence / Negotiation / Partnership skills with product teams Drive results and execution through a virtual team Ability to thrive in matrixed organization environment Ability to technically understand how products fit in to create and deliver a solution Excellent presentation & communication skills Demonstrated whole lifecycle product marketing experience, from NPI to EOL Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region Demonstrated willingness to actively participate with vertical marketing teams Come join the herd!</p>