<p>Company description</p> <p>Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.</p> <p>Overview</p> <p>Overview:</p> <p>The Data and Platform Solutions group is a specialized team within the agency. We are a mix of data researchers, strategists and technology experts, and consultants.</p> <p>The Associate Director, Audience Strategy will be responsible for applying expertise in how a Data Driven Audience Strategy can help impact a client's business through better marketing decisions. This role is in the intersection of Strategy, Data & Tech, with the power of Epsilon Connected Identity at the center.</p> <p>The Associate Director in this role will drive audience strategy, deliver actionable insights, and enhance targeting efforts. The ideal candidate will have experience in media with a keen eye for data analytics and business acumen.</p> <p>Responsibilities</p> <ul> <li> <p>Lead the strategic use of audience data to shape and optimize media strategies in alignment with client goals</p> </li><li> <p>Oversee end-to-end audience management, including segmentation, taxonomy development, and distribution to activation partners</p> </li><li> <p>Leverage data platforms and audience tools to analyze behavior, build robust audience profiles, and translate insights into actionable recommendations that inform planning and activation</p> </li><li> <p>Serve as a cross-functional connector between media planning, activation, and creative teams, ensuring data-driven alignment and cohesive execution</p> </li><li> <p>Stay ahead of evolving media and data trends, acting as a go-to resource for audience strategy and best practices across the agency</p> </li><li> <p>Confidently lead client engagements, delivering clear, compelling presentations and strategic recommendations</p> </li></ul> <p>Qualifications</p> <ul> <li> <p>B.S. or MBA, preferably in Marketing, Advertising, Communications</p> </li><li> <p>6+ years in digital media, ad technology, or account planning, with special emphasis on planning and creating insights related to consumer segments</p> </li><li> <p>3+ years with increasing responsibility within an agency or media company</p> </li><li> <p>Strong understanding of audience tools (MRI, GWI, DMP's)</p> </li><li> <p>Strong understanding of digital marketing, CRM, and audience segmentation</p> </li><li> <p>Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets</p> </li><li> <p>Advanced presentation, storytelling, and project management skills</p> </li><li> <p>Strong understanding of Paid Media in relation with Owned, Earned and Shared, as well as knowledge of Ad Tech platforms (DSPs, SSPs, CDPs, 3rd Party data, pixels, DCO)</p> </li><li> <p>Familiarity with customer acquisition goals and the implication of different optimization levers</p> </li></ul> <p>Additional information</p> <p>Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.</p> <p>Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.</p> <p>If you require accommodation or assistance with the application or on-boarding process specifically, please contact USMSTACompliance@publicis.com.</p> <p>All your information will be kept confidential according to EEO guidelines.</p> <p>Veterans Encouraged to Apply</p> <p>Compensation Range: $112,290 - $153,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/25/2026.</p> <p>#LI-EH1</p>