<p>Company Overview</p> <p>Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to Serve Society with Superior Quality. We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future. We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need. Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries.</p> <p>Position Summary</p> <p>We're currently looking for a Sr. Digital Media Specialist, Paid Social to join our team in Nashville, TN.</p> <p>At Bridgestone Americas we value Diversity. We are building a team as diverse as the world we serve. We believe in championing all perspectives, individuals, and teams. We are creating a workplace that fosters a culture of acceptance where you are free to be your true self because what we need is who you are.</p> <p>This role will be responsible for supporting the development and execution of digital advertising strategies across the entire product and brand portfolio, creating cross-channel media plans that address both strategic and tactical aspects. The ideal candidate brings prior experience in planning and executing digital campaigns, along with strong analytical skills and effective communication abilities, leveraging consumer insights, data, and platform performance to inform integrated omnichannel plans.</p> <p>Responsibilities</p> <p>Job functions Include but are not limited to: Translate business goals and marketing objectives into effective paid social campaigns.</p> <ul> <li> <p>Advise on partner/platform strategies and allocate investments across targeted audiences based on project and campaign briefs.</p> </li><li> <p>Review, provide input on, and act upon campaign results and analytics, demonstrating the effectiveness of media optimization and articulating insights based on analytic data.</p> </li><li> <p>Manage internal and external relationships while planning and executing media campaigns across multiple social platforms.</p> </li><li> <p>Understand and implement upper funnel (brand messaging), mid funnel (traffic drivers) and lower funnel (direct response, conversion) campaign tactics in-platform.</p> </li><li> <p>Develop & Maintain platform budgets and advise on forecasting for media planning.</p> </li><li> <p>2-4 years of Digital Media Planning, Buying, and Management experience in progressive levels of responsibility</p> </li><li> <p>Experience and responsibility managing campaign budgets.</p> </li><li> <p>Extensive expertise in paid social media platforms (Meta, TikTok, LinkedIn, Reddit, etc.)</p> </li><li> <p>Demonstrated business acumen and a track record of success in the media services industry</p> </li><li> <p>Digital Marketing/Paid Social Platform Certifications are a plus!</p> </li><li> <p>Typically requires a minimum of 5 years of related experience with a bachelor's degree; or 3 years and a master's degree; or a PhD without experience; or equivalent work experience</p> </li></ul> <p>Apply and join our team to begin a career at Bridgestone Americas. Trust your talent; trust the journey. Be Bridgestone.</p> <p>Special Note: If you do not feel you hit every qualification on this list, we encourage you to apply anyway. Studies show under-represented groups tend to pre-disqualify themselves for roles that they could otherwise perform effectively because a few qualifications are missed. That is why we interview!</p>