<p>Develop insights and conduct market analysis to inform product strategy and positioning Create and refine value proposition narratives tailored to market segments Monitor and analyze competition to identify opportunities and threats Collect and validate customer feedback to guide product development Lead early detection and resolution of customer issues to improve satisfaction Oversee performance tracking through instrumentation and dashboarding Translate insights into actionable recommendations for product enhancements Drive the execution of key initiatives and go-to-market strategies Collaborate with cross-functional teams to deliver impactful merchant solutions Lead regional product marketing initiatives to align with business objectives Build and scale product marketing foundations for a fast-evolving category - frameworks, processes, research standards, sales enablement, and audience insights. Serve as the connective tissue between cross-functional teams, ensuring alignment around target audiences, value props, and product-market fit. Enable global sales, partner teams, and field orgs with toolkits, training, and proof points to drive adoption among merchants, developers, and tech partners. Collaborate closely with Partnerships on GTM for LLM providers, ecosystem players, and platform integrations. Provide competitive insights and market intelligence to guide product strategy and influence roadmap prioritization. Partner with Comms, Brand, and Leadership on external narratives, events, speaking engagements, and thought leadership moments. 10+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. This role is ideal for a product marketer who thrives in ambiguity, loves zero-to-one storytelling, and is energized by launching emerging technologies, and shaping how the company executes in transformational spaces. Messaging, Positioning & Narrative Development Create clear audience-specific value propositions for enterprise merchants, SMBs, developers, marketplaces/eCommerce platforms, LLM providers, and consumers. Lead go-to-market strategy for new agentic commerce products and capabilities, partnering closely with Product, Partnerships, Marketing, Sales, and Comms. Define launch frameworks, readiness plans, and adoption strategies. Develop compelling customer-facing and field-facing materials, from product one-pagers to pitch decks to web content. 10+ years of experience in Product Marketing Background in payments, AI/ML, developer platforms, marketplaces, or SaaS is a strong plus. Demonstrated success leading zero-to-one product launches, category creation, or early-stage incubation within a larger organization. Experience engaging with enterprise merchants, developers, or ecosystem partners is strongly preferred. Experience working in highly cross-functional environments Exceptional storyteller able to simplify complexity and shape long-term strategy and positioning. Strong GTM strategist with experience driving adoption, packaging, messaging, and execution. Ability to thrive in ambiguity, operate with urgency, and lead through influence. Analytical mindset grounded in data, competitive insights, customer needs, and market signals. Skilled at executive communication and presenting to senior leadership. Entrepreneurial and willing to build from the ground up. Confident partner and advisor to product leaders and cross-functional executives. Collaborative, low-ego operator who builds trust across teams. Passionate about AI and the future of commerce.</p>