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4 days
Not Specified
Not Specified
$46.94/hr - $91.26/hr (Estimated)
<p>Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as Ray-Ban Meta glasses, Quest, Horizon, and VR games.</p> <p>The RL Marketing team drives adoration and everyday usage for RL products by unleashing data driven marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to focus on Wearables. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires a capability to lead an effective cross-functional process for developing integrated marketing plans using analytical rigor, a good understanding of consumer and market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans that breakthrough. It will be critical that this person can unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast.10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a diverse media mix that delivers measurable brand and business results. Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans. Demonstrated experience working with media and creative agencies. Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams. Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact. Experience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologies. Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds. Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies. Experience and knowledge about diverse environment, social and business landscapes. Experience working for a developing or emerging brand with multiple products. E-commerce and retail experience, preferably in consumer electronics. Experience driving Go-To-Market in electronics category.</p>
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