<p>Role: Associate Manager, Paid Search MarketingLocation: Hybrid in Austin, Chicago or Nashville (in office a couple of days a week)</p> <p>This is an experienced marketing professional who will help drive the execution of the paid search campaigns on a global scale. This seasoned Paid Search Strategist will report to the Senior Paid Search Manager and should be able to pick up any platform in our collection, dig into our vast data to prioritize the most scalable opportunities, and design and deploy campaigns that generate results in an already thriving channel with unbelievable lead growth potential.</p> <ul> <li>Oversees and manage the full global paid search while providing strategic insights to develop long and short-term execution plans to drive lead generation </li><li>Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation and landing page creation. </li><li>Own landing page optimization and launch ongoing A/B testing for paid search landing pages using Google draft and experiments and Adobe Target </li><li>Manage monthly/weekly/daily forecasting and reporting or traffic, spend, ROI, conversion rates, and other performance KPIs </li><li>Contribute to forecasts, budgets, and reports to gather learnings and trends from campaigns and initiatives across channels </li><li>Comfortable with building performance decks and presenting quarterly business reviews with key stakeholders </li></ul> <p>Requirements:</p> <ul> <li>Bachelor's Degree required. The ideal candidates will have a BA in Marketing, Computer Science, Information Systems or a related discipline </li><li>3-5 years of experience in SEM/PPC or a related position managing performance marketing campaigns </li><li>Experience working with large keyword volume portfolios across multiple markets is preferred </li><li>The ability to analyze vast datasets to gain insights and make confident implementations </li><li>B2B/Lead Generation is preferred with in-depth understanding of online marketing metrics (CPA, CPM, CPC, CPL, MQL, SQL, pipeline) </li><li>Agile and experimental, bringing new ideas and moving fast to hit budget targets and goals </li><li>Strong written and verbal communication skills. Ability to work effectively with marketers, product managers, and designers </li><li>Experience with bid automation tools such as Google Ads, Adobe AMO, SA 360 </li><li>Excellent in advanced Excel managing large sets of data. You should know how to build a pivot table, IF statements, and vlookup </li></ul> <p>Career Level - IC3</p>