<p>The Brand Manager, North America, is a strategic and execution-oriented role responsible for developing, protecting, and growing the Synergy brand across all North American channels. This person will serve as the guardian of brand voice, visual identity, and messaging - ensuring consistency across digital, field, and corporate communications while driving marketing campaigns that engage Team Members and build consumer loyalty.</p> <p>The ideal candidate combines creative vision and execution with analytical rigor, understands the direct selling landscape, and is energized by building something from the ground up in a fast-moving environment.</p> <p>KEY RESPONSIBILITIES</p> <p>Brand Strategy & Identity</p> <ul> <li>Own and evolve the Synergy North America brand architecture, voice, and visual identity system across all touchpoints. </li><li>Develop and maintain a comprehensive Brand Style Guide for use by internal teams, distributors, and third-party partners. </li><li>Conduct competitive brand analysis within the direct selling and wellness industries to identify positioning opportunities. </li><li>Collaborate with global Synergy leadership to ensure North American brand efforts align with and support the global brand strategy. </li></ul> <p>Campaign Development & Content Marketing</p> <ul> <li>Lead the development and execution of integrated marketing campaigns targeting distributor recruitment, product launches, recognition, and consumer retention & acquisition. </li><li>Oversee production of brand content including video, photography, copy, digital assets, and event materials - managing agency and freelance resources as needed. </li><li>Build and manage a content calendar aligned to key business moments: rank-up promotions, incentive trips, product launches, and company events. </li><li>Support partnership with field leaders to create co-brandable tools, social media assets, and recruiting materials for top leaders. </li></ul> <p>Digital Presence & Social Media</p> <ul> <li>Own Synergy North America's digital brand presence across all social channels and the company website. </li><li>Develop social media strategy and content plans that appeal to both end consumers and prospective distributor leaders. </li><li>Monitor brand sentiment, respond to trends, and manage brand reputation across digital channels. </li><li>Leverage AI-powered tools to scale content creation, improve targeting, and measure brand engagement performance. </li></ul> <p>Field & Distributor Marketing Support</p> <ul> <li>Create best-in-class distributor-facing marketing tools: pitch decks, product one-pagers, event kits, testimonial frameworks, and recruiting assets. </li><li>Understand the direct selling distributor mindset deeply - ensure all brand materials empower rather than complicate the field's work. </li><li>Partner with Sales leadership to understand what marketing support drives the most impact at the ground level. </li><li>Support in-person distributor events, regional training, and incentive trips with branded materials and on-site presence as needed. </li></ul> <p>Performance Measurement & Brand Analytics</p> <ul> <li>Define and track key brand health metrics: awareness, perception, share of voice, and distributor engagement rates. </li><li>Report monthly on brand performance to North America leadership with clear insights and recommendations. </li><li>Manage brand marketing budget with disciplined ROI tracking and allocation optimization. </li></ul> <p>QUALIFICATIONS</p> <p>Required</p> <ul> <li>5+ years of brand marketing experience, with at least 2 years in a brand management or brand strategy role. </li><li>Demonstrated success developing and executing multi-channel marketing campaigns from concept through measurement. </li><li>Strong creative sensibility paired with a data-driven approach to decision-making. </li><li>Excellent written and verbal communication skills - ability to write compelling copy and present confidently to senior leadership. </li><li>Experience managing external creative agencies, freelancers, and production vendors. </li><li>Proficiency with social media management tools, content management systems, and marketing analytics platforms. </li><li>Ability to work in a fast-paced, entrepreneurial environment with competing priorities and evolving direction. </li></ul> <p>Preferred</p> <ul> <li>Direct selling, network marketing, or wellness industry experience - or strong familiarity with the space. </li><li>Experience marketing to independent distributors, or field sales forces. </li><li>Working knowledge of AI-powered content and marketing tools (ChatGPT, Midjourney, HubSpot AI, etc.). </li><li>Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience). </li></ul> <p>WHAT WE OFFER</p> <ul> <li>Competitive base salary with performance-based bonus tied to North America growth metrics. </li><li>Comprehensive benefits including medical, dental, vision, and 401(k) with company match. </li><li>Access to Synergy's full product line at wholesale pricing. </li><li>Hybrid work environment based in Lehi, Utah with flexibility for remote work. </li><li>The opportunity to be a founding member of a relaunched North American team - with real authority, real resources, and a real growth story to be part of. </li><li>Professional development budget and direct exposure to global brand leadership. </li></ul> <p>#zr</p> <p>Nature's Sunshine is dedicated to being a Force of Nature that champions social and environmental wellness. We are focused on building a team of professionals with diverse backgrounds and experiences to become the natural supplement company of the future. By celebrating the individuality and unique perspectives of our workforce, we empower our employees to share the healing power of nature with more people around the world. And through our commitment to sustainable processes, renewable energy usage and waste reduction initiatives, we're devoted to preserving nature and its power for future generations.</p> <p>We believe we are stronger together, and our ongoing commitment to diversity, equity, inclusion and belonging ensures that every employee is treated with fairness and respect. Because doing what's right-in the right way-is how we succeed as a company and a society.</p>