<p>About Us:</p> <p>Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.</p> <p>We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.</p> <p>Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.</p> <p>TP-Link is a global leader in networking and smart home technology, delivering innovative solutions used by millions of households worldwide.</p> <p>About the Role</p> <p>We're hiring a Growth Marketing Manager to drive subscription growth across our mobile apps, including Tapo Care, Kasa Care, and HomeShield. Ideally in person daily but open to Hybrid role.</p> <p>This role is focused on converting existing users-not acquiring new ones. You will own the in-app lifecycle marketing strategy that moves users from free to paid through targeted messaging, segmentation, and data-driven experimentation.</p> <p>This role is ideal for someone with experience in consumer (B2C) mobile apps or subscription products, where understanding user behavior and engagement is critical to driving conversion.</p> <p>What You'll Own</p> <ul> <li>Own the freemium-to-paid conversion strategy across our mobile apps </li><li>Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email </li><li>Build segmentation strategies based on user behavior, device usage, and engagement patterns </li><li>Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates </li><li>Design and run experiments to improve trial activation, conversion, retention, and LTV </li><li>Analyze user journeys and identify drop-off points across the conversion funnel </li><li>Partner with product, engineering, and analytics teams to implement and scale growth initiatives </li></ul> <p>What This Role Is (and Isn't)</p> <p>This role IS:</p> <ul> <li>In-app lifecycle and engagement marketing </li><li>Subscription conversion and monetization </li><li>Behavior-driven, data-informed marketing </li></ul> <p>This role is NOT:</p> <ul> <li>Paid acquisition or demand generation </li><li>Top-of-funnel marketing </li><li>Traditional brand marketing </li></ul> <p>What We're Looking For</p> <ul> <li>4+ years of experience in growth, lifecycle, or CRM marketing </li><li>Experience working on consumer (B2C) mobile apps or subscription-based products </li><li>Strong background in lifecycle marketing, user segmentation, and retention strategies </li><li>Hands-on experience with in-app messaging, push notifications, and/or email marketing </li><li>Proven ability to improve freemium-to-paid conversion, retention, or LTV </li><li>Experience working in high-volume user environments (not enterprise sales cycles) </li><li>Comfortable partnering cross-functionally with product, engineering, and analytics teams </li><li>Strong analytical mindset with experience using data to inform decisions </li></ul> <p>Experience in B2B or enterprise-focused marketing environments (long sales cycles, lead-based funnels) is less relevant for this role.</p> <p>Why This Role Is Unique</p> <ul> <li>You'll work with a large base of existing users already using our products </li><li>Our pricing is highly accessible ($3.49/month or $34.99/year), making this a behavioral and engagement challenge-not a pricing problem </li><li>You'll have direct impact on subscription growth across globally recognized smart home brands </li><li>You'll sit at the intersection of marketing, product, and data-driving measurable business outcomes </li></ul>