<p>Assistant Vice President for Communications</p> <p>Department: University Advancement</p> <p>Classification: Full-time, Salary Exempt, Administrative</p> <p>Reports To: Vice President for University Advancement</p> <p>JOB SUMMARY: The Assistant Vice President for Communications works collaboratively with university constituents to create an internal and marketing communications plan which supports the strategic plan, mission and branding of the University. This position also works closely with the President's office, Advancement, and Admissions departments to support strategic goals.</p> <p>DUTIES AND RESPONSIBILITIES:</p> <p>Strategic Leadership & Brand Management:</p> <ul> <li>Develop and implement a comprehensive communications strategy aligned with the university's mission and goals. </li><li>Oversee brand positioning to enhance visibility and strengthen Spalding's reputation locally, regionally, and nationally. </li><li>Advise the President and Cabinet on communication strategies and institutional messaging. </li></ul> <p>Digital Strategy:</p> <ul> <li>Lead integrated communication campaigns to support enrollment, fundraising, and institutional awareness. </li><li>Oversee digital marketing efforts, including website management, SEO, paid media, and social media engagement. </li><li>Utilize data analytics and audience insights to refine communication strategies and measure effectiveness. </li></ul> <p>Internal Communications & Presidential Announcements:</p> <ul> <li>Develop and implement an internal communications strategy to keep faculty, staff, and students informed and engaged. </li><li>Support key presidential communications, including announcements, speeches, and institutional messages. </li><li>Ensure alignment of internal messaging with the university's strategic goals and external brand. </li></ul> <p>Public Relations & Crisis Communication:</p> <ul> <li>Serve as the university's chief media strategist and spokesperson as needed. </li><li>Cultivate relationships with media, stakeholders, and community partners to enhance visibility. </li><li>Manage crisis communication plans and rapid response strategies to protect and enhance the university's reputation. </li></ul> <p>Content Development & Storytelling:</p> <ul> <li>Direct the creation of compelling narratives that highlight the university's academic excellence, student achievements, faculty research, and community impact. </li><li>Oversee the production of key materials, digital content, press releases, and publications. </li><li>Ensure consistency and quality across all university messaging and platforms. </li></ul> <p>Leadership & Team Development:</p> <ul> <li>Lead and mentor a team of communications professionals, fostering a culture of creativity and collaboration. </li><li>Manage budgets and resources effectively to maximize impact. </li><li>Collaborate cross-functionally with all university departments to align messaging and strategies. </li></ul>