Gathering your results ...
3 days
Not Specified
Not Specified
$64.58/hr - $87.39/hr (Estimated)
<p>Drive marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact. Act as a subject matter expert for the business from positioning through to sales enablement. Build product positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation. Build knowledge about the products, the client segments they serve and the competitive environment. Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development. Identify product synergies across the broader enterprise. Act as cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results. Collaborate with business partners including product development, sales and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables. Bachelor's degree in marketing, business, communications, or related field; master's degree preferred. 8+ years of experience in product marketing, with a strong track record of success in the financial services industry. Proven ability in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning. People leader with strong leadership skills, with the ability to inspire and motivate teams to deliver exceptional results in a fast-paced, dynamic environment. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization. Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services. Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution. Candidates with a sound understanding of the investment ecosystem and knowledge of asset servicing, custody, fund administration is preferable.</p>
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