<p>Job Description:</p> <p>We're looking for a Director, Demand Generation to own the post-sale marketing motion for our enterprise customer base. This role sits at the intersection of customer marketing and account-based marketing - you'll run targeted, account-specific programs designed to drive expansion revenue, unlock new business units within existing customers, and deepen executive relationships across our largest accounts.</p> <p>You'll partner closely with Marketing and Sales leadership, and you'll be expected to think and operate like a revenue owner - not just a campaign manager.</p> <p>What you'll do</p> <ul> <li> <p>Build and execute account-based expansion programs targeting new business units, geographies and personas, aligned to key product categories, supporting priority launches, GTM motions, and strategic narratives within existing enterprise accounts</p> </li><li> <p>Design multi-touch campaign sequences - including executive outreach, personalized content across digital channels and event-based touchpoints - tailored to specific accounts and buying committees</p> </li><li> <p>Partner with Business Operations and Sales to identify expansion-ready accounts and develop account plans that align marketing plays to commercial opportunities</p> </li><li> <p>Develop and maintain tiered account segmentation (e.g. 1:1, 1:few, 1:many) and calibrate program intensity to account potential and renewal risk</p> </li><li> <p>Leverage the customer reference and case study program to identify advocates and produce additional proof points that support both expansion and new logo sales cycles</p> </li><li> <p>Partner with the Events team on the event strategy (e.g., industry event sponsorship, customer advisory boards, executive roundtables, and VIP event experiences) to deepen relationships with buyers</p> </li><li> <p>Track and report on expansion pipeline influenced, NRR impact, and account engagement metrics; iterate programs based on performance data</p> </li><li> <p>Collaborate with Marketing Ops to build the measurement framework and tooling (6sense, Demandbase, Salesforce, or equivalent) that supports account-level attribution</p> </li></ul> <p>What we're looking for</p> <ul> <li> <p>6+ years in B2B marketing, with at least 4 years in a customer marketing, account-based marketing, or expansion-focused role at an enterprise SaaS company</p> </li><li> <p>Demonstrated experience running ABM-style programs targeting existing customers - you understand how expansion selling differs from new logo acquisition and have built programs that reflect that</p> </li><li> <p>Comfort operating in complex, multi-stakeholder enterprise environments with long sales cycles and multiple buyer personas per account</p> </li><li> <p>Strong commercial instincts - you think in terms of pipeline, revenue influence, and NRR, not just campaign metrics</p> </li><li> <p>Experience partnering with Marketing, Sales and Operations teams as a co-owner of expansion revenue, not just a campaign supplier</p> </li><li> <p>Hands-on familiarity with ABM platforms (6sense, Demandbase, or similar), CRM (Salesforce), and MAP (Marketo, HubSpot, or similar)</p> </li><li> <p>Excellent written communication skills - you can write a compelling executive-level narrative and a sharp campaign brief</p> </li><li> <p>A bias toward measurement: you build programs with clear success criteria and you're comfortable pulling your own data</p> </li></ul> <p>Nice to have</p> <ul> <li> <p>Experience in a company that sells to multiple business units within large enterprise accounts (e.g. adtech brand & agency relationships, financial services, or other verticals with complex internal buying structures)</p> </li><li> <p>Background in or exposure to product marketing - you can translate product capability into customer-specific business value</p> </li></ul> <p>How we think about this role</p> <p>This is not a traditional customer marketing role focused on newsletters and case studies. The majority of your time will be spent designing and running targeted account programs that are indistinguishable from what an ABM manager does for prospects - the difference is that you're doing it inside the existing customer base, where the relationship context is richer and the commercial stakes are higher.</p> <p>You'll have a real seat at the revenue table. If you want to own a number and build programs that directly move it, this role is for you.</p> <p>IAS Pay Transparency:</p> <p>The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate's compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.</p> <p>Primary Location:</p> <p>US - New York, NY</p> <p>Primary Location Base Pay Range:</p> <p>$119,000.00 - $204,000.00 Annual</p> <p>About Integral Ad Science:</p> <p>Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.</p> <p>Equal Opportunity Employer:</p> <p>IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.</p> <p>California Applicant Pre-Collection Notice:</p> <p>We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at compliance@integralads.com.</p> <p>Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to recruitingagencies@integralads.com. We will get back to you if there's interest in a partnership.</p> <p>#LI-Hybrid</p>