<p>Now that you've found the job description, what's next?</p> <p>At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.</p> <p>So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.</p> <p>To learn more about our values and our culture, visit www.icebreaker.com or www.smartwool.com.</p> <p>icebreaker: Senior CRM Coordinator</p> <p>What will you do?</p> <p>A day in the life of a Senior CRM Coordinator at icebreaker looks a little like this.</p> <p>You will support the Ecommerce team in connecting customers in North America to the icebreaker brand and our products through email, SMS, Loyalty, and other direct marketing channels. You will help our team run an efficient and effective Retention program with the partnership of Creative and Marketing. You will collaborate closely with Creative to bring product and brand stories to life. Reporting to the Senior Manager of Retention, you will use the channels you oversee to drive engagement, conversion, and loyalty.</p> <p>Let's break down that day-in-the-life a bit more.</p> <ul> <li>Plan the email marketing calendar and coordinate the creative process from briefing to asset delivery. </li><li>Execute the email development and deployment process. </li><li>Develop segmentation and trigger strategies, build email and SMS audiences. </li><li>Lead AB testing program to optimize blast campaigns and automated communications. Implement learnings to improve experiences for customers and growth for the brand. </li><li>Provide post campaign analysis and weekly reports. Share insights to support the CRM program strategy, planning, testing and growth. </li><li>Contribute to the Retention team's understanding of the competitive landscape to influence and improve the program. </li><li>Collaborate with our team to run an efficient and effective Retention program. </li></ul> <p>What do you need to succeed?</p> <p>We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3+ years of experience and professional achievements.</p> <p>The foundation skills you will need in this position are:</p> <ul> <li>3+ years of related email & SMS experience, preferably with a DTC brand. </li><li>Experience developing and optimizing triggered campaigns and segmented audiences. </li><li>Proven track record of managing projects and timelines. An ability to manage and prioritize multiple projects with professionalism and flexibility. Experience working with project management software. </li><li>Experience making data-driven decisions, supported by your reports and analysis. Experience optimizing campaigns with AB testing. Proficiency in Microsoft Excel. Experience with Google Analytics. </li><li>Ability to draft a creative brief with clear communication objectives, messaging hierarchy and mandatories. Clear communicator able to navigate the creative process and provide feedback. </li><li>Experience working with an enterprise ESP. HTML experience is a plus. </li><li>Detail oriented and process driven. </li></ul> <p>The qualities that we're looking for in a candidate are:</p> <ul> <li>Customer-Obsessed: You're eager to grow your career in digital marketing, and the idea of working at a leading outdoor apparel brand excites you. You value the opportunity impact the customer experience on icebreaker and doing this work for a brand that promotes sustainability and inclusivity. </li><li>Process-Oriented: You can execute with excellence by following a process and constantly improve your methods based on feedback and learning. You can be flexible and adaptable to changing situations and business needs. </li><li>Curious: You're excited about uncovering opportunities to better engage with our customers and internal teams. You want to understand the "why" behind things and use data to tell the story. </li><li>Clear Communicator: You exhibit clear communication and always follow up with updates on progress and timing. You understand the importance of tailoring your communication style to your audience and enjoy presenting in team meetings. </li><li>Results-Driven: You want the team to win and take pride in delivering great work. </li><li>Collaborative: You're happy to lend a helping hand to others who need your expertise. You enjoy working with others and value the perspectives of different teams and departments. </li></ul> <p>What do we offer you?</p> <p>At icebreaker and Smartwool, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).</p> <p>Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.</p> <p>To learn more about our benefits package, follow this MyVFBenefits.com and click "Looking to Join VF".</p> <p>To learn more about our Diversity and Inclusion efforts, go to www.icebreaker.com or www.smartwool.com.</p> <p>Now WE have a question for YOU.</p> <p>Are you in?</p> <p>Hiring Range:</p> <p>$70,848.00 USD - $88,560.00 USD annually</p> <p>Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.</p> <p>Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.</p> <p>Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.</p> <p>At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.</p> <p>Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.</p>