<p>Job Purpose</p> <p>The position's primary goal is the development, enhancement and advancement of a strategic market plan, sales and cannibalization forecasting models, identifying and tracking success metrics and through a team of strategists to educate and gain alignment with cross-functional partners and franchisees. This role leads a team of strategists developing strategic market plans through market research, spatial analytics and competitive insights supporting field cross-functional teams in optimizing retail cafe development through a portfolio of asset types. The position will build strategic plans for both existing and new markets to facilitate franchise and company growth, while educating others and executing on aligned actions. The Director of Real Estate Strategy enables education educates leadership and field teams through market diagnostics, spatial analytics, competitive analysis, post opening audits and support diligence on proposed development agreements, franchising sales, market points, sites and their impact/influence on the overall market plan. They will act as an UNBIASED strategic coach for not only a team of strategists, but the Real Estate and Franchise teams while supporting cross functional goals and objectives by enabling and influencing the quality of decision making with respect to growth and performance in markets in both new store development and asset optimization.</p> <p>Location: Field-based/Remote</p> <p>Duties & Responsibilities</p> <ul> <li> <p>Strategic Market Plan development, maintenance, continued innovation and enhancements:</p> </li><li> <p>Leading as well as developing and coaching a team of strategists in market and brand research to develop and maintain strategic market plans for brand growth through both prioritized new store development (when and where) and optimization of an existing portfolio of franchise and company assets.</p> </li><li> <p>Managing and innovating the socialization of the Strategic Market Plan to prioritize and drive disciplined execution by the Real Estate Team and Franchisees.</p> </li><li> <p>Franchise Inventory: Lead the development, maintenance and summarization of Franchise Sales Inventory to enable/compliment strategic market growth. Lead and coach the cross-functional tactical clustering of franchise inventory and alignment for sale by the Franchise Sales Team for both existing and new franchise candidates.</p> </li><li> <p>Trade Area and Site Analytics: Leading as well as developing, innovating and coaching a team of strategists in utilizing spatial (GIS) tools, demographics, competitive/business generator data/points of interest and mass mobile data, conduct analyses to identify success metrics for both trade area and site characteristics, as well as knowledge of comparable store characteristics and performance to deliver scenario-based sales and cannibalization forecasts utilizing forecasting tools/models, analog history and/or customer intercept surveys.</p> </li><li> <p>Restaurant Performance Assessments:</p> </li><li> <p>Leading as well as developing, innovating and coaching a team of strategists in assessing performance of existing assets including, but not limited to sales impact from proximate openings, asset optimization/brand strategies such as relocations, remodels and other changes, competitive landscape changes (openings and closings).</p> </li><li> <p>Collaborate with cross-functional partners to develop and prioritize actions based on market conditions and actions.</p> </li><li> <p>Cross-Functional Collaborations:</p> </li><li> <p>Lead as well as coach a team of strategists to collaborate, educate, and enable knowledge-based decision making by cross-functional partners based on the assessments and conclusions of the actions described above.</p> </li><li> <p>Provide on-going education to Real Estate, Franchise Sales, Operations, and others by providing recommendations, course corrections, scoping, and removing obstacles to optimize growth nationally, within markets and in micro scenarios as needed.</p> </li><li> <p>Proactively work to satisfy needs and support for teams throughout the organization via ad-hoc mapping, geospatial analysis and data requests</p> </li><li> <p>Development, maintenance, continued innovation and enhancements of various location databases for use in mapping platforms, analysis, and tracking of process/events to support guidelines and processes.</p> </li></ul> <p>Qualifications (Education & Experience)</p> <ul> <li>Bachelor's or Master's degree (preferred) in real estate, geography, economics, urban planning, finance, or related field </li><li>4+ years of related experience in the field with a sound understanding and track record of market planning, business strategy and problem solving, site location research, strategic market planning, real estate, or finance </li><li>Key Competencies should include strategic thinking, operating with vision & purpose, business/organizational savvy, passion for results, interpersonal relationships and influence, communication and conflict management, and problem solving and decision making </li><li>Strong FACT-BASED COMMUNICATION skills with an ability to present complex data and problems in a concise, simplified, and effective manner to large audiences (internal and external) </li><li>Provider of CLARITY via excellent written and verbal communication skills </li><li>Strong BIAS TOWARDS ACTION through strong project and process management </li><li>Ability to lead a study in market and deliver on time </li><li>Expertise in Power Point, Excel, Word, Outlook, Teams, Power BI, Alteryx, GIS, SQL software and ability to develop and manage databases </li><li>Customer service approach with ability to be HIGHLY RESPONSIVE to sensitive issues, complex inquiries and concerns from both Field-Based and Corporate-Based associates and leadership </li><li>Willingness to travel (estimated 30-40%) </li><li>Experience with sales and cannibalization forecasting techniques and methodologies. </li></ul> <p>Working Conditions</p> <ul> <li>Required travel - 30-40% </li></ul> <p>Physical Requirements</p> <ul> <li>While performing this job, the incumbent is regularly required to stand, sit, talk, hear & use hands and fingers to operate keyboards. </li></ul> <p>Direct Reports</p> <ul> <li>This position will have approximately 3 direct reports. </li></ul> <p>Salary: $165,648-$248,140</p> <p>Equal Opportunity Employer: Disabled/Veterans</p> <p>Additional Description :</p>