<p>The Business Analyst, Digital Platforms, is an enthusiastic and analytical thinker who thrives at the intersection of data, customer experience, and technology. This role will help transform business needs into actionable digital solutions, ensuring our strategies are insight-driven, measurable, and aligned with enterprise goals.</p> <p>Responsibilities:</p> <ul> <li>Gather and document business, functional, and user requirements for digital projects </li><li>Serve as a bridge between technical and non-technical teams, ensuring effective communication and shared understanding of project goals </li><li>Monitor digital performance metrics and contribute to reporting on metrics, user behavior, and engagement trends </li><li>Analyze business needs and translate into actionable workflows and deliverables </li><li>Collaborate with IT, UX/UI, and marketing teams on implementation </li><li>Conduct gap analyses and assess opportunities to improve existing systems, websites, mobile platforms, and guest touchpoints </li><li>Support Agile processes, backlog grooming, and sprint planning </li><li>Stay current on digital trends, technologies, and best practices that could benefit the digital ecosystem </li></ul> <p>Required Qualifications:</p> <ul> <li>3+ years of experience in a business analyst, digital analyst, or product support role, ideally within a consumer-facing environment </li><li>Bachelor's degree in business, information systems, marketing, or related field </li><li>Skilled in Digital Platforms (Web, Mobile, eCommerce) </li><li>Skilled in gathering requirements and documentation </li><li>Proficiency in JIRA/Confluence </li><li>Proficiency with Data Analysis and Power BI </li><li>Expert in communicating with various stakeholders </li></ul> <p>Preferred Qualifications:</p> <ul> <li>Certified Business Analysis Professional (CBAP), Agile or Scrum certification (PSM/CSM) </li><li>Strong organizational skills, analytical mindset, and ability to balance multiple initiatives </li><li>Experience in retail, eCommerce, or consumer goods industries </li><li>Familiarity with Agile or Scrum delivery methodologies </li><li>Knowledge of UK principles and working directly with design teams </li><li>Passion for digital innovation and emerging technologies </li></ul> <p>Behavioral Traits for Success:</p> <ul> <li>A knack for anticipating potential issues </li><li>Naturally driven to "get all the facts" before jumping into something </li><li>Values training and doing things "by the book" </li><li>Careful and cautious approach to decision-making </li><li>Strong commitment to tasks being completed correctly and on time </li><li>Thrives in a supportive environment </li><li>Comfortable making decisions within area of expertise </li></ul> <p>Working Environment:</p> <ul> <li>Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs </li><li>Hybrid work schedule </li></ul> <p>Your Performance Will Be Measured On:</p> <p>Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.</p> <ul> <li>Decision-making, judgment, and execution </li><li>Quality and clarity of requirements </li><li>Measurable impact on business goals </li><li>Performance metrics </li><li>Timely delivery </li><li>Sprint execution </li><li>Accuracy </li><li>Reduced rework </li><li>Stakeholder Feedback </li></ul>