<p>At EF Adventures, we embrace adventure as a mindset. Our culturally immersive biking, hiking & walking, and multi-adventure tours across the globe cater to curious travelers. Set against a backdrop of the world's most beautiful and dynamic locations, our tours move both body and mind, encouraging people to reach further, climb higher - and our career paths do the same. Join us and become part of a global team dedicated to exploration, growth, and making a positive impact on our travelers and the world.</p> <p>The Role:</p> <p>EF Adventures is seeking an entrepreneurial Director of E-Commerce to rapidly scale our digital commerce and marketing efforts. This role will partner with the team to refine and execute the e-commerce vision, product direction, and web marketing strategy for a best-in-class consumer experience. You will translate data into actionable initiatives to grow the business and take a hands-on, proactive approach to deliver strategies to optimize acquisition, conversion, retention, and customer satisfaction. The successful candidate is a dynamic ecommerce business leader with the ability to drive business growth within a cross-functional organization.</p> <p>You Will:</p> <ul> <li>Orchestrate all aspects of an aggressive e-commerce growth plan to deliver on revenue goals. </li><li>Develop and execute a comprehensive digital marketing strategy that is focused on scaling customer acquisition, expanding the customer database, and driving revenue growth. </li><li>Build and implement lead generation strategies to attract and convert new customers, growing the database for effective nurturing and retention. </li><li>Identify opportunities to improve site functionality, user experience, and e-commerce merchandising to drive customer acquisition and revenue. </li><li>Oversee CRM strategy, leveraging data analysis to optimize customer journeys across the funnel, focusing on segmentation, automation, and performance optimization. </li><li>Identify and prioritize high-impact opportunities to attract and convert customers, focusing on scalable solutions rather than incremental optimizations. </li><li>Collaborate with internal stakeholders, including sales, analytics, and engineering teams, to ensure cohesive and aligned digital initiatives. </li><li>Stay ahead of digital trends, technologies, and marketing best practices, incorporating innovative tools and platforms to drive effectiveness and efficiency. </li><li>Champion a growth mindset, fostering an environment of continuous improvement and innovation. </li><li>Direct paid/performance media to identify areas of opportunity, drive scale, and enhance campaign performance. </li></ul> <p>You Are:</p> <ul> <li>Passionate about e-commerce, with a demonstrated ability to take ownership, proactively identify opportunities, and drive initiatives to completion with minimal oversight and support. </li><li>A values driven team player with comfort and hands-on experience in early stage high-growth e-commerce business. </li><li>Excited to work in a high-energy in-office environment at our modern Boston/Cambridge campus. </li></ul> <p>Qualifications:</p> <ul> <li>7+ years of e-commerce and B2C digital marketing experience, with a focus on UX, scaling customer acquisition, and lead generation. </li><li>In-depth knowledge and proven success in developing and executing online media acquisition, SEO, affiliate marketing, email and social media strategies to engage and grow customer bases. </li><li>Experience selling a high-consideration product or a service where the buyer's journey tends to be long and complex. </li><li>Working experience in web technologies, web programming languages, web page design/layout, web personalization, and web performance measurement tools. </li><li>Proven ability to analyze consumer behavior on websites and implement improvements that enhance performance and revenue. </li><li>Excellent analytical, project management, reporting, and communication skills. </li></ul> <p>Why you'll love working here: Perks, Benefits, and more!</p> <p>This is the most fun, high caliber place you'll ever work. Ask any employee why they love EF (whether they've been here 10 minutes or 10 years) and they'll probably tell you the same thing: it's the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.</p> <p>In addition, you can expect:</p> <ul> <li>Commitment to professional growth: robust monthly calendar of trainings and workshops </li><li>Four weeks paid vacation your first year, ten paid holidays, and two floating holidays </li><li>Exciting business travel opportunities </li><li>25% company match on your 401(k) contributions </li><li>Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance </li><li>Dependent care, healthcare and commuter Flex Spending Accounts (FSAs) </li><li>Access to fertility care and family-building support </li><li>Wellness benefits including a yearly fitness reimbursement </li><li>Frequent social and learning events, including access to our employee-run resource groups </li><li>Robust Employee Assistance Program </li><li>Tenure-based sabbatical eligibility </li><li>Work Policy: Enjoy the flexibility of working from home on Fridays, while collaborating in the office 4 days a week. </li><li>EF Product Discounts (discounts on travel, international language schools, Au Pair program and more) </li><li>Discounts at local venues and businesses </li></ul> <p>About EF Education First</p> <p>Some companies are in the Business of Technology.</p> <p>Others are in the Business of Finance….Sports…Or Soft Drinks.</p> <p>At EF, we're in a different kind of Business.</p> <p>One that's a little less tangible, and a lot more important.</p> <p>Because our Business, what we make, makes everything else possible.</p> <p>We're in the Business of Understanding.</p> <p>Between people. Between cultures.</p> <p>For over half a century we've been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.</p> <p>You'll find our 115 offices located in some of the world's greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it's what we do with it - Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.</p>