<p>Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world's harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA Stay Dry technology, the patented H2Flow temperature regulating system, and the revolutionary lighter, warmer LIFALOFT insulation. Building on Helly Hansen's proprietary HELLY TECH waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO - the company's most innovative waterproof/breathable technology to date.</p> <p>Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.</p> <p>Helly Hansen's outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.</p> <p>Specific duties & responsibilities will include:</p> <ul> <li>Local Engagement: Activate and leverage key regional events and community partnerships in the US - including ski resorts, sailing events, yacht clubs, outdoor events, and non-profits - to bring authentic localized engagement with the brand. </li><li>Retail Integration: Collaborate with D2C and retail partners to create in-store and on-site experiences that inspire consumers and drive engagement. </li><li>Event Execution: Provide event marketing support - from planning to on-site execution - ensuring all activations meet brand standards and deliver on KPIs. </li><li>Activation: Identify new opportunities for community activations that build brand affinity, drive traffic to retail partners, and promote sell-through. </li><li>Content Development: Work with partners and events to create compelling written and visual content to support storytelling across Helly Hansen and partner channels. </li><li>Playbook: Develop and maintain an activation playbook across events and partners to standardize processes, track success, and optimize the value of each event or partnership. </li><li>Budget Management: Monitor budgets across all programs, ensuring cost-effective execution without compromising quality. </li><li>Brand Alignment: Ensure all marketing efforts are integrated with Sales, Product, and Global Brand strategies, reinforcing a consistent voice and message across channels. </li><li>Product Integration: Coordinate seasonal product showings with key partners, aligning on product needs and timelines while staying within budget. </li><li>Professional Relationships: Foster deep, ongoing relationships with the core of the Helly Hansen brand, professionals, ensuring collaborative engagement and gathering actionable product feedback. </li><li>Cross-Functional Collaboration: Work closely with internal teams across sales, product, and marketing, as well as global teams, to identify shared opportunities and implement best practices. </li><li>Performance Optimization: Take a continuous improvement approach to event performance and community activations, measuring impact and adjusting strategy accordingly. </li></ul> <p>The successful candidate will have:</p> <ul> <li>Has a passion for skiing, the outdoors and/or sailing. </li><li>2 - 3 years combined marketing experience. </li><li>A BA/BS Degree (preferably with a Marketing focus). </li><li>Creative self-starter, taking initiative to drive projects independently. </li><li>Relationships/network to sailing & ski communities is a plus. </li><li>Operational knowledge of marketing tools and tactics and the skills to align resources to achieve objectives. </li><li>Project Management </li><li>Presentation Skills </li><li>Sales experience / Sales Oriented POV </li><li>Superior communication skills </li><li>Experience working with a global consumer products brand preferred. </li><li>Experience in the Snowsports/Sailing Industry is a plus. </li><li>Computer skills (Microsoft Office - Strong Excel Skills, Adobe Photoshop, Adobe Illustrator) </li><li>Ability to travel 20-25% (mostly within the US). </li><li>Role to be based from the Denver, CO area and is hybrid in office (three days/week) </li></ul> <p>PAY RANGE: $50,000 to $59,000</p> <p>Helly Hansen is an equal opportunity employer.</p> <p>Contact person</p>