<p>HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. We pride ourselves on fostering an environment where we make a positive impact on others, upholding our beliefs in integrity, inclusion and belonging.</p> <p>Your Impact Starts the Day You Do!</p> <p>What We Need:</p> <p>We are looking for a Go-To-Market Manager to join our HNI Workplace Furnishings team. This role may be located at HON HQ in Muscatine, Iowa or in Boston, MA. Travel will be expected.</p> <p>The Go-To-Market Manager is responsible for leading all merchandising and promotional activities to the assigned accounts, with a strategic focus on positioning HON as the preferred furniture solution across all customer-facing and internal channels. This role will collaborate with leadership to develop business performance reviews, guide marketing efforts, and execute account strategies that build long-term value. The GTM Manager will drive flawless execution between companies, develop relationships across all levels of the account, and lead initiatives that grow sales, profit, and brand preference.</p> <p>What You Will Do:</p> <ul> <li>Key Account Merchandising & Brand Positioning </li><li>Lead HON's preferred positioning in all go-to-market materials including catalogs, flyers, and promotional assets. </li><li>Activate/Drive HON's inclusion and prominence in internal furniture merchandising efforts across verticals and segments. </li><li>Assist with key RFP, RFI, and RFQ responses to position HON as the most preferred solution. </li><li>Identify and insert HON into all relevant sectoral and vertical go-to-market materials. </li><li>Key Account Promotional Strategy & Execution </li><li>Create and manage compelling promotional events tailored to customer markets. </li><li>Develop and execute customer sales team promotions that build mindshare and preference among sellers. </li><li>Work hand-in-hand with customer marketing to co-develop initiatives that enhance HON brand awareness and seller engagement. </li><li>Key Account Management & Collaboration </li><li>Collaborate with account leadership to develop focused and consistent GTM plan to support profitable unit sales growth. </li><li>Build strong relationships with customer leaders and activators -- exercise flexibility in approach when negotiating with the customer and HON stakeholders. </li><li>Build and manage collaborative relationships with the broader customer and HON functional resources as needed to build marketing / manage and execute plans that enhance the brand, drive customer traffic, and deliver ROI. </li><li>Establish programs, promotions, and incentives to support all account segments. </li><li>Manage customer and account communication related to assortment changes, product discontinuations, price adjustments, and promotional activities. </li><li>Champion initiatives to drive business, including content investments, sales engagement, and new programs. </li><li>Define private label strategy for assigned account and work cross-functionally to bring new products to market. </li><li>Collaborate with demand planning to accurately forecast on a monthly, quarterly, and annual basis. </li><li>Lead annual catalog review process and engage appropriate counterparts to participate in discussions. </li><li>Maintain strong working knowledge of all assortments associated with assigned account and lead applicable discussion to drive HNI product portfolio. </li><li>Organizational Contribution </li><li>Participate in key account activities as appropriate to ensure the success of the organization. </li></ul> <p>What You Have:</p> <ul> <li>Bachelor's degree in Business Administration, Marketing or related field required. </li><li>At least 3 years of relevant experience required; 5 years of experience preferred. </li></ul>