<p>Job Summary:</p> <p>This role is a key contributor in the growth of Marvel's publishing business priorities including subscription (MU), and key front list/collection titles. This position will partner with the Director of Acquisition & Retention to develop assets, track deadlines, and execute acquisition campaigns across paid media, CRM, affiliate, and partner channels.</p> <p>Responsibilities:</p> <p>Paid Media</p> <ul> <li>Create campaign briefs and track asset development to ensure timely launch of acquisition campaigns across growth channels via paid media agency. </li><li>Internal lead for in-house campaign set up across growth channels. This includes building estimates, monitoring performance, and reporting. Campaigns services supporting: </li><li>Internal LOB partners (Marvel HQ, Sales/partnerships) </li><li>Print publishing priorities </li></ul> <p>Partnership/Affiliate Marketing</p> <ul> <li>Oversees asset creation deliverables, timelines, creative review and approvals processes for co-marketing promotions </li><li>Leads asset development and content calendar updates to provide affiliate marketing partners steady pipeline of opportunities for growth and brand spotlighting. </li><li>Key partners include: </li><li>Apple and Google Play </li><li>Marvel Unlimited affiliate marketing program </li><li>Analytics </li><li>Partner with BI and media agency teams to evaluate performance and provide recommendations for future campaigns. </li></ul> <p>Operations</p> <ul> <li>Assist with monthly invoicing process for paid media/marketing expenses. </li><li>Partner with Lifecycle and Guest Experience managers to build process for campaign tracking/information sharing with internal and external partners. </li></ul> <p>Qualifications</p> <ul> <li>Bachelor's degree in marketing, business or related field. </li><li>2+ years' experience in performance marketing Experience with campaign operations on key paid media channels including Meta, Tiktok, Amazon, Google, and Apple. </li><li>Ability to project manage/prioritize multiple projects simultaneously. </li><li>Experience working with project management software (such as JIRA) </li><li>Strong creative instincts with an eye towards concept development for performance marketing. </li><li>Experience with Adobe analytics suite or comparable analytics platforms. </li><li>Exceptional organizational skills and an extraordinary attention to detail. </li><li>Dynamic problem-solving skills and the ability to work with cross-functional internal teams. </li><li>Strong communication and writing skills, comfortable communicating across all levels. </li><li>A fan of Marvel, and lover of comics is a plus </li></ul> <p>The hiring range for this position in New York is $61,500.00-$82,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.</p>