<p>ABOUT THE ROLE:</p> <p>Splash Financial is seeking a Senior Product Analyst who lives to figure out the "why" behind customer behavior and product performance. You'll be the analytical heartbeat of our product organization, owning experimentation, instrumentation, and insights that shape our roadmap and customer experience. You will design and analyze A/B tests, build intuitive dashboards, and synthesize customer feedback and behavioral data into clear, compelling stories for both executives and cross-functional partners. You'll lead the use of our product analytics tools and define the metrics that matter, ensuring teams have a trusted, self-serve view of product health. You'll also build and maintain a unified customer 360 view that connects acquisition, onboarding, servicing, and outcomes, giving Splash a holistic understanding of our borrowers. This role sits at the intersection of data, product, and customer, and is a critical partner in driving growth, conversion, and retention across our portfolio.</p> <p>WHAT YOU'LL DO AT SPLASH:</p> <ul> <li>Own experimentation and test analytics- Design, implement, and analyze A/B and multivariate tests across the product experience - from funnel optimizations to new feature launches - ensuring experiments are well-powered, statistically sound, and clearly interpreted for stakeholders. </li><li>Build and maintain core product & business dashboards- Develop, automate, and continuously improve dashboards and reporting that track key product, funnel, and customer metrics; make it easy for PMs and leaders to self-serve insights and monitor performance. </li><li>Lead product analytics tooling and instrumentation- Own the roadmap, governance, and best practices for our product analytics stack (event schemas, tracking plans, data quality); partner closely with Product and Engineering to ensure every new feature ships with the right instrumentation and metrics. </li><li>Create and evolve a customer 360 view- Bring together product usage, marketing, servicing, credit, and outcome data into a holistic view of the customer journey; identify segments, behaviors, and opportunities that drive acquisition, activation, engagement, and long-term value. </li><li>Translate customer feedback & data into actionable insights- Combine quantitative analysis (funnels, cohorts, retention, revenue) with qualitative signals (surveys, NPS, interviews, support tickets) to surface insights and recommendations that shape product strategy and prioritization. </li><li>Be a thought partner to cross-functional leaders- Collaborate with Product, Design, Engineering, Marketing, Credit, and Operations to define KPIs, measure the impact of key initiatives, and continually raise the bar on how we use data to make decisions. </li></ul> <p>WHAT YOU'LL BRING TO SPLASH:</p> <ul> <li>5+ years of experience in product analytics, data science, business intelligence, or a related field, preferably in fintech, consumer lending, or a consumer marketplace environment. </li><li>Strong proficiency in SQL and working with relational databases; comfort validating large datasets and joining complex tables. Experience with a scripting language (e.g., Python or R) for deeper analysis, modeling, or automation is a plus. </li><li>Demonstrated experience designing, running, and evaluating A/B tests (or similar experiments) - including hypothesis formation, sample size estimation, guardrails, and clear communication of results and trade-offs. </li><li>Hands-on experience with modern product analytics and BI tools (e.g., Logrocket, Amplitude, Mixpanel, Heap, Looker, Tableau, Mode, etc.), and a track record of building dashboards and self-serve tools that enable others to answer their own questions. </li><li>Ability to connect the dots between data, customer behavior, and business outcomes; can translate complex analyses into simple narratives and recommendations for diverse audiences, from ICs to executives. </li><li>Entrepreneurial, resourceful, and comfortable operating with ambiguity; you identify opportunities, propose solutions, and drive them to completion with limited guidance while maintaining a high bar for quality. </li></ul> <p>COMPENSATION:</p> <p>The base salary range for this role is $120,000 - $150,000 annually, based on market data and internal compensation practices. This role may also be eligible for a bonus component tied to individual and company performance. Final compensation will be determined by factors such as location, experience, and skill level.</p>