<p>As the Social Media & Influencer Marketing Manager at Shoes For Crews youll execute and optimize our digital brand presence across social platforms and help activate our influencer and brand ambassador initiatives Working under the direction of the Sr Brand Marketing Director you will translate strategic goals into compelling content partnership campaigns and high impact community programs You will bring creative ideas and platform expertise to the table providing input that helps shape strategy but will be primarily responsible for hands on execution program management and reporting Key Responsibilities and Accountabilities Social Media & Content Creation Lead the development planning and execution of social media content across Instagram TikTok LinkedIn and other emerging platforms Own the social publishing calendar and campaign timelines collaborating with Brand Creative and Product teams for aligned rollouts Capture and edit engaging photo and video content tailored to each brand Shoes For Crews LILA MOZO ACE etc Draft captions and messaging that reflect brand voice drive engagement and support business goals Monitor engage and grow our social communities through real time interaction DMs comments and UGC Track platform trends experiment with new formats and present creative recommendations in team standups Analyze and report on content performance highlighting wins and opportunities for optimization Influencer & Brand Ambassador Marketing Build and manage relationships with influencers creators and brand partners who align with our values and audience Source vet brief and contract influencers for product launches campaigns and always on collaborations Lead all aspects of influencer campaigns outreach product seeding content approval tracking and reporting Architect launch and manage our new Brand Ambassador Programincluding program structure onboarding incentives content guidelines and ongoing engagement Act as the main point of contact for brand ambassadors nurturing a positive and active advocate community Partner with Brand and Creative to develop toolkits and campaign materials for influencers and ambassadors Strategy Collaboration & Brand Alignment Execute the social media and influencer marketing strategy as defined by the Sr Brand Marketing Director ensuring all deliverables align with business objectives campaign priorities and brand standards Actively monitor social content and influencer trends; bring forward data insights and creative recommendations to help inform ongoing strategy updates Collaborate cross functionally to ensure social and influencer campaigns are flawlessly implemented reporting back on performance and learnings Qualifications and Skills Required Proven ability to manage and grow social media channels build engaged digital communities and develop high performing content Hands on experience with social scheduling analytics and influencer management tools eg Sprout Later AspireIQ Tagger Statusbrew Experience developing and managing influencer programs andor ambassador communities Excellent communication and storytelling skills; strong collaborator and project manager Proficiency in Canva Adobe Creative Suite and mobile video editing tools Deep knowledge of what performs on each social platform; portfolio or content samples required Creative resourceful and comfortable working in a fast paced entrepreneurial environment Bonus Experience in workwear safety or lifestylefashion brands Background in affiliate or advocacy marketing Interest in photography trend spotting or UGC EducationExperience Required 24 years of experience in social media content creation influencer marketing or brand communications brand or agency This job description is not intended to be allinclusive Employee may perform other related duties without notice or a change in compensation to meet the ongoing needs of the organization Shoes For Crews is proud to be an equal opportunity employer committed to hiring a diverse and inclusive workforce Shoes For Crews provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex sexual orientation gender including gender identity andor expression pregnancy race color creed national or ethnic origin citizenship status religion disability marital status age genetic information veteran status or any personal attribute or characteristic that is protected by applicable local state or federal laws</p>