<p>Senior Marketing Specialist</p> <p>Location: Westshore City Center - near International Plaza & Tampa International Airport (Tampa, FL)</p> <p>Join a Top Tampa Employer in the P&C Insurance Industry</p> <p>Are you a strategic, data-driven marketing professional ready to make an impact? Join a leading Property & Casualty (P&C) insurance organization recognized as a top employer in Tampa. Located in the vibrant Westshore City Center-just minutes from International Plaza and Tampa International Airport-we offer an exciting opportunity to grow your career in a thriving, fast-paced industry.</p> <p>We pride ourselves on fostering a dynamic, collaborative, and fun workplace culture with a strong focus on employee wellness, professional development, and community involvement. Our team is passionate about giving back and making a difference both inside and outside the organization.</p> <p>Why Join Us?</p> <ul> <li>Competitive compensation package </li><li>Comprehensive benefits offerings </li><li>Generous paid time off (PTO) </li><li>Career advancement and growth opportunities within the P&C space </li><li>Engaging, team-oriented culture with a robust wellness program </li><li>Active community involvement and volunteer initiatives </li></ul> <p>Position Summary</p> <p>The Senior Marketing Specialist plays a key leadership role in shaping and executing external communications, marketing content, and digital strategies that support enterprise and brand objectives. This role drives consistency across channels while enhancing engagement through data-informed decision-making and continuous optimization.</p> <p>What You'll Do</p> <ul> <li>Lead the strategy and execution of external communications for agents, vendors, and key partners </li><li>Develop and distribute clear, consistent, and timely agent communications, including bulletins </li><li>Manage catastrophe (CAT) communications with accuracy and responsiveness during critical events </li><li>Oversee the creation of marketing materials such as advertisements, brochures, product collateral, and more </li><li>Maintain and optimize website content to align with brand standards and business priorities </li><li>Ensure a consistent and compelling brand voice across all marketing channels </li><li>Enhance digital performance by improving mobile responsiveness, usability, and customer experience </li><li>Identify and implement opportunities to increase digital engagement </li><li>Lead promotional product initiatives including design, sourcing, and ordering </li><li>Coordinate distribution of CAT-related materials for field operations and insurance villages </li><li>Ensure timely and high-quality execution of all marketing deliverables </li><li>Analyze marketing data and performance metrics to uncover trends and insights </li><li>Evaluate campaign effectiveness and recommend strategic improvements </li><li>Continuously identify opportunities to improve processes, tools, and outcomes </li><li>Communicate effectively and professionally with internal and external stakeholders </li><li>Ensure compliance with all applicable regulations, policies, and procedures </li><li>Perform additional duties as assigned </li></ul> <p>What You Bring</p> <ul> <li>5+ years of marketing experience, preferably in corporate or insurance environments </li><li>Strong project management, organizational, and analytical skills </li><li>Excellent written and verbal communication abilities </li><li>Experience with website content management, digital marketing, and social media platforms </li><li>Ability to lead initiatives and collaborate cross-functionally </li><li>Detail-oriented mindset with the ability to manage multiple priorities in a fast-paced setting </li></ul> <p>Key Competencies</p> <ul> <li>Communication: Clear, effective communicator with strong presentation and listening skills </li><li>Innovation: Creative thinker who embraces new ideas and adapts to change </li><li>Initiative: Proactive and driven to see projects through to completion </li><li>Technical Proficiency: Leverages technology to enhance performance and efficiency </li><li>Organization: Strong time management and ability to maintain structured workflows </li></ul> <p>Additional Information</p> <p>All candidates must successfully complete a pre-employment background check. Additional screenings (e.g., driving history, credit report) may be required based on the role.</p> <p>This description reflects the general nature of the role and is not intended to be a comprehensive list of all responsibilities. Duties may be adjusted as business needs evolve.</p> <p>Equal Opportunity Employer</p> <p>We are committed to fostering an inclusive workplace. We do not discriminate against applicants or employees based on any protected status under applicable law.</p>