<p>Job Description</p> <p>The Marketing Specialist will gain hands-on experience crafting and executing dynamic marketing campaigns to boost ridership and community engagement. Collaborate with seasoned professionals, develop your strategic skills, and make a tangible impact on public transportation in Connecticut.</p> <p>Examples of Duties</p> <ul> <li>Learn and assist with all functions of digital marketing, including email marketing, website development, and more. </li><li>Support daily management, posting, monitoring, and driving the growth of CTtransit social media channels, including Facebook, TikTok, Instagram, and YouTube. </li><li>Research industry trends and competitor analysis to inform social media strategies. </li><li>Assist in the maintenance and editing of news stories and blogs. </li><li>Maintain and update the organization's website on request. </li><li>Maintain and update the email database and customer data, ensuring accuracy and completeness for effective marketing campaigns. </li><li>Performs miscellaneous job-related duties as assigned. </li><li>Works cooperatively with all levels of personnel. </li><li>Attends in-service training, seminars or other opportunities for professional development as made available by CTtransit, and/or as assigned by Management. </li><li>Remain flexible to provide support on nights, weekends, holidays & during emergencies to support our 24/7/365 operation. May be subject to night and/or weekend work based on the organization's business needs. </li><li>Travel and provide support to other departments and divisions with HR, Finance and other administrative technology related functions as assigned. </li><li>Other duties and responsibilities as assigned. </li></ul> <p>Qualifications</p> <ul> <li>A bachelor's degree with major course work in marketing, communications, multi-media, public relations or a closely related field and one (1) year of relevant work experience is required. </li><li>An equivalent combination of education, course work and work experience on a year for year basis can be substituted for the 4-year degree requirement. </li><li>Excellent oral, written, and interpersonal communication skills. </li><li>Proficient experience with MS 365, Office. </li><li>Experience with marketing tools such as Canva, Adobe Creative Suite, and social media marketing tools. </li><li>Demonstrated knowledge of social media such as TikTok, Facebook, Twitter, and Instagram. </li><li>Ability to work independently and accurately in a high-paced, deadline-oriented environment. </li><li>Excellent self-management, communication, and team-based participation. </li><li>The ability to prioritize projects and have excellent communication (especially verbal), interpersonal skills, tact and diplomacy. </li><li>Ability to work both independently and in a team environment, in a fast-paced environment, to multitask, work for multiple managers. </li><li>Customer-focused and capable of relating well at all levels of the organization. </li><li>Basic photography skills are a plus. </li><li>A valid drivers' license is required. Individual may be required to travel in the course of their daily work. </li></ul> <p>How To Apply</p> <p>To view full job description and apply visit our careers websitehttps://www.governmentjobs.com/careers/cttransit\Please attach the following documents:</p> <ol> <li> <p>Resume</p> </li><li> <p>Cover Letter</p> </li><li> <p>Portfolio Sample</p> </li></ol>