<p>The Sr. Digital Experience Manager position exists to lead the execution, delivery, and continual optimization of Focus on the Family's digital constituent experiences across websites, mobile platforms, and engagement technologies. Working in close partnership with the Director of Digital Engagement, this role translates digital strategy and ministry priorities into actionable roadmaps, initiatives, and team execution. The position ensures that Focus on the Family's digital properties deliver intuitive, personalized, and impactful experiences through thoughtful UX leadership, Salesforce-enabled personalization, analytics, and platform excellence. This leader serves as the operational owner of the organization's digital experience ecosystem, guiding daily execution across platforms, tools, vendors, and specialists while aligning all work to strategic direction and measurable outcomes.</p> <p>Essential Duties/Responsibilities:</p> <p>Strategy & Delivery Leadership:</p> <p>Partners closely with the Director of Digital Engagement to translate digital strategy and ministry priorities into actionable roadmaps, initiatives, and sprint plans for the Digital Experience team. Leads day-to-day execution by defining requirements, establishing success metrics, prioritizing work based on impact and capacity, and ensuring projects are delivered effectively and on time. Provides clarity, removes obstacles, and ensures alignment between strategic vision and tactical implementation so the team can execute with focus and consistency.</p> <p>Digital Experience & UX:</p> <p>Leads the design, structure, and continual optimization of end-to-end constituent journeys across Focus on the Family's websites and digital touchpoints. Translates brand-defined personas and audience strategies into intuitive navigation, user flows, and interaction models that improve usability and engagement. Owns site architecture, accessibility, and mobile-first best practices while guiding UX research, testing, and experimentation efforts to reduce friction and enhance the overall user experience.</p> <p>Salesforce & Platform Ownership:</p> <p>Serves as the primary business owner for Salesforce-enabled digital experiences, including CRM, Marketing Cloud, Personalization, and Experience Cloud, ensuring constituent data and behavioral insights inform meaningful and relevant interactions. Oversees WordPress and related digital platforms, managing enhancements, integrations, performance, and vendor partnerships. Ensures platforms support personalization, lifecycle journeys, and a unified 360° view of the constituent while evaluating and recommending technologies that improve engagement, scalability, and stewardship.</p> <p>Analytics & Optimization:</p> <p>Oversees digital analytics strategy and performance measurement across websites, campaigns, and engagement initiatives. Analyzes marketing, behavioral, donor, and operational data to uncover actionable insights that inform decisions and drive improvements. Leads structured testing and "test-and-learn" programs, ensures proper tagging and data integrity, and communicates clear, data-driven recommendations to stakeholders and leadership.</p> <p>Team Leadership & Stewardship:</p> <p>Leads, mentors, and equips digital experience specialists across SEO, UX, WordPress development, Experience Cloud, and analytics functions, fostering a collaborative and results-oriented team culture. Facilitates goal setting and performance management, provides execution guidance on major initiatives, and partners cross-functionally with Marketing, IT, Creative, and ministry stakeholders. Manages budgets, vendors, and resources with strong stewardship and accountability to ensure responsible use of ministry investments.</p> <p>Other Duties/Responsibilities:</p> <p>Performs other duties as assigned</p> <p>Managerial Breadth/Scope of Job:</p> <p>Mentors, trains, and equips direct reports</p> <p>Working Environment/Physical Requirements:</p> <p>Office environment</p> <p>JOB QUALIFICATIONS/REQUIREMENTS</p> <p>Character/Spiritual:</p> <p>Exemplifies Ephesians 5:1-2, "Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us..." Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, "Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age." Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer Prays personally for Focus on the Family's staff and constituents and may occasionally lead in a public prayer</p> <p>Engages in Christian ministry</p> <p>Demonstrates behaviors aligned with FOF core values</p> <p>Personal Characteristics:</p> <p>Self-motivated; requires little direct supervision Strategic yet execution-focused mindset Strong operational leadership and prioritization skills Analytical and organized; Passion for user-centered design Affinity for translating strategy into action; Strong collaborator and communicator Attention to detail and accuracy; Creative thinker and effective problem-solver Results-oriented and committed, Champion for the user while respectful of internal customers</p> <p>Knowledge/Experience:</p> <p>Bachelor's Degree in related field 7+ years of experience in digital experience, product management, UX, analytics, or digital marketing leadership Experience leading cross-functional digital teams Experience designing personalized and lifecycle-based digital journeys Experience conducting UX research and A/B testing Experience managing vendors and budgets Demonstrated ability to translate strategy into execution</p> <p>Skills, Abilities, and Special Talents/Gifts:</p> <p>Strong intellectual curiosity and systems thinking Superior verbal and written communication skills Excellent time management and prioritization Exceptional analytical and problem-solving ability Journey mapping and service design thinking Ability to define requirements and manage delivery Ability to prototype or wireframe ideas Strong understanding of mobile and responsive design Comfortable working at both strategic and tactical levels</p> <p>Technical application skills:</p> <p>WordPress Salesforce CRM Salesforce Marketing Cloud / Personalization / Experience Cloud Web Analytics (Google Analytics or similar) UX research and testing tools SEO best practices Form Tools</p> <p>Stewardship Requirements:</p> <p>Responsible and faithful stewardship of ministry resources, budgets, and vendor relationships</p> <p>Pay Range: $92,560 to $108,108</p> <p>Application Materials Required: Cover Letter, Resume/CV</p> <ul> <li>Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. </li></ul> <p>Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.</p> <p>Focus on the Family puts a high value on our team members and offers a unique benefit package. Employees scheduled for 20 hours or more per week are eligible for:</p> <p>Norton LifeLock ID Theft Coverage Legal Shield/ID Shield Coverage AFLAC 403B Retirement Plan Vacation Time & Vacation Payout Sick Time Holidays Service Awards Community Service Days Bookstore Discount Fitness Center</p> <p>Employees scheduled for 30 hours or more per week are eligible for all the above and:</p> <p>Medical Plan Dental Plan Vision Plan Life Insurance Disability Insurance Flexible Spending Accounts EAP (Employee Assistance Program) Tuition Reimbursement Warehouse Membership Reimbursement</p> <p>Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.</p> <ul> <li>Temporary employees are not eligible for benefits, except for: </li></ul> <p>Sick Time Bookstore Discount Fitness Center</p> <p>Tentative Search Timeline:</p> <p>Priority will be given to applications submitted by April 16, 2026 However, this posting will remain open until filled. The potential employee start date is April 27, 2026</p> <p>Posting date: March 16, 2026 Un-posting date: ongoing until filled Posting contact email: job@fotf.org</p>