<p>Join Design Air, proudly part of Rheem, a global leader in Heating, Ventilation and Air Conditioning (HVAC) innovation!</p> <p>With over 100 years of trusted service, Design Air has built a strong network across Wisconsin, Illinois, and Michigan, delivering top-quality HVAC products, exceptional service, and industry-leading training to residential contractors.</p> <p>At Design Air, we continue to operate with a small-company feel but with the resources and benefits of a large company-creating opportunities for growth and success for both our team and our customers. As part of the Rheem family, we're stronger than ever and committed to:</p> <ul> <li>Building respectful relationships </li><li>Acting with integrity </li><li>Prioritizing service to others </li><li>Striving for excellence </li></ul> <p>Step into an environment where innovation meets opportunity, and where you can grow with a company that values both its employees and its customers!</p> <p>The Sr. Manager, Marketing & Product Strategy for Rheem Midwest Distribution (RMD) will spearhead strategic marketing initiatives to drive brand awareness, customer engagement, and business growth. This role involves crafting targeted campaigns, managing budgets, analyzing market trends, and fostering collaboration across teams to ensure effective positioning of our products and services. This role requires a strategic thinker with a deep understanding of brand strategy, graphic design, market analysis, and HVAC distribution who can balance Rheem enterprise directives with local market needs and work with leadership to adopt best practices for distributor sales and marketing. This position will report to the President of RMD.</p> <p>This position will serve our Rheem Midwest Distribution Division, located in Kimberly, WI. Our ideal candidate will be based in Kimberly, West Allis, or Madison, WI.</p> <ul> <li>Develop and implement comprehensive marketing strategies that align with company objectives and industry trends </li><li>Lead multi-channel marketing campaigns across digital, print, trade shows, retail, and email marketing to maximize reach and engagement </li><li>Drive initiatives that enhance brand awareness, strengthen customer engagement, and expand market share </li><li>Foster strong partnerships with RMD's major brand collaborators, working strategically to enhance brand perception and customer engagement </li><li>Develop marketing campaigns that optimize brand co-op budgets, driving growth and maximizing market influence across our territories </li><li>Analyze market data and customer insights to identify new growth opportunities and refine marketing approaches </li><li>Oversee the development and execution of dealer programs, increasing participation to meet company targets </li><li>Plan, schedule, and execute annual dealer meetings and expos </li><li>Partner with sales teams to create compelling marketing materials, product promotions, and lead-generation strategies that support annual sales targets by category </li><li>Expand the company's digital presence and social media platforms in collaboration with the E-Commerce Manager and Marketing Specialists </li><li>Manage external communications to RMD's customer base while coordinating with HR and other teams to optimize internal messaging </li><li>Monitor marketing campaign performance, providing data-driven recommendations for continuous improvement </li><li>Build and maintain strong relationships with industry partners, media outlets, and vendors to bolster brand visibility and influence </li><li>Stay informed on HVAC industry trends and competitor activities, adjusting marketing strategies as needed for continued relevance </li><li>Establish performance metrics and deadlines to ensure the marketing and product strategy team meets key objectives </li><li>Oversee department budget management, ensuring efficient resource allocation to maximize marketing impact </li><li>Collaborate with Rheem Air Distribution Marketing leadership and external agencies to develop and execute brand-aligned campaigns and collateral </li><li>Provide coaching, mentorship, and support to marketing and product strategy team members, fostering professional growth </li><li>Perform other duties as assigned to support overall company objectives </li><li>Bachelor's degree in Marketing, Business Administration or related field required </li><li>10+ years of experience in marketing, preferably in the HVAC, distribution, or industrial sectors </li><li>5+ years of leadership experience </li><li>Strong understanding of B2B marketing principles and practices </li><li>Strong knowledge of sales and marketing concepts and techniques </li><li>Proficiency in digital marketing tools, analytics platforms, and CRM systems </li><li>Graphic design (Adobe Creative Suite) and video editing proficiency </li><li>Ability to work with a variety of people and handle difficult situations in a positive and professional manner </li><li>Exceptional verbal and written communication skills with keen attention to detail </li><li>Proven ability to effectively lead a team and numerous projects </li><li>Ability to creatively and effectively design and present marketing content, including the preparation of executive-level presentations and reports </li><li>Excellent time management and organization skills </li><li>Entrepreneurial, goal-driven, and self-motivated </li><li>Experience coordinating events, trade shows, or similar promotional efforts is a plus </li><li>Willingness to travel as required, approximately 20-30% </li></ul> <p>As a leader at Rheem, how you achieve results is as important as the results you achieve. While LEADING DEPARTMENTS AND FUNCTIONS, you will be expected to demonstrate the following competencies and behaviors:</p> <ul> <li> <p>Building Business/Functional Talent</p> </li><li> <p>Building Partnerships</p> </li><li> <p>Coaching</p> </li><li> <p>Compelling Communication</p> </li><li> <p>Creating Influence</p> </li><li> <p>Driving Change</p> </li><li> <p>Driving Execution</p> </li><li> <p>Driving Innovation</p> </li><li> <p>Empowering Others</p> </li><li> <p>Focusing on Customer-First</p> </li><li> <p>Fostering Relationships/Emotional Intelligence</p> </li><li> <p>Promoting Global Business Growth</p> </li><li> <p>Systematic/Tactical Decision Making</p> </li></ul> <p>Equivalent combination of education, experience, and skills may supplement above minimum job requirements.</p> <p>#LI-Onsite</p> <p>#LI-MA1</p> <p>At Rheem, we engineer products for life. For home life. For work life. For the life of the planet we all share. Backed by over 100 years of expertise, we're passionate about product innovation and boldly committed to sustainability. Our full line of global air and water solutions deliver reliable performance, comfort and energy savings for residential and commercial applications worldwide. From engineers to accountants, sales professionals to support experts, Rheem depends on people to power our innovations. Join Rheem and help shape the future of products that impact lives-every day.</p> <p>Our Behavior Based Values set us apart:</p> <ul> <li>Listening to Understand - Open mind, learning from others, accepting feedback, embracing the objective </li><li>Contributing Respectfully - Sharing opinions, valuing ideas, sharing opposing perspectives with respect </li><li>Thinking Creatively - Applying creativity, seeking improvements, understanding from the customers' lens </li><li>Acting with Responsibility - Owning decisions and actions, acting with integrity, embracing accountability </li></ul> <p>Rheem is an Equal Opportunity Employer. Rheem encourages all qualified candidates to apply, including those of any race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. The job description above has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.</p> <p>For U.S. Based jobs, please note that Rheem is unable to hire candidates to be employed in the following states: Alaska, District of Columbia, Hawaii, Idaho, Mississippi, Montana, New Mexico, North Dakota, or Vermont.</p> <p>Rheem and its subsidiaries do not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed Recruitment Services Agreement, there will be no obligation to any referral compensation or recruiter fee.</p>