<p>Kforce has a client that is seeking a Remote Lead Adobe AJO & NBA Architect.</p> <p>Summary: We are reimagining how we connect with members-making every interaction smarter, more personalized, and more scalable. As the Lead Experience Architect - Adobe Journey Optimizer & NBA Enablement, you'll play a critical role in shaping that future. You'll design reusable journey blueprints and decisioning logic frameworks that empower Agile pods to deliver timely, relevant, and compliant communications across channels.</p> <p>This role blends strategic experience design with hands-on platform enablement. You'll work across marketing, IT, data science, and personalization teams to ensure journey structures are not only aligned with business goals but also optimized for real-time personalization, experimentation, and enterprise scalability.</p> <p>Responsibilities:</p> <ul> <li>Design scalable, reusable journey components and logic frameworks aligned with AJO capabilities and business requirements </li><li>Create high-level journey blueprints that support NBA logic, personalization, and multichannel orchestration </li><li>Ensure consistency and feasibility across pods and use cases </li><li>Act as a design lead across agile pods, validating journey logic and supporting AJO builders </li><li>Provide reusable templates, documentation, and guidance to accelerate pod-level execution </li><li>Promote consistency across pods while enabling flexibility for experimentation and variation </li><li>Collaborate with data science and personalization teams to embed NBA logic into journey design </li><li>Monitor performance and recommend design optimizations based on engagement data </li><li>Partner with Customer Lifecycle Marketing Strategists, Adobe consultants, IT, and NBA stakeholders to align on experience design standards and journey logic </li><li>Provide reusable templates, logic frameworks, and documentation to support AJO builders and accelerate enablement across teams* Bachelor's degree in Experience Design, Marketing, Information Systems, or a related field-or equivalent work experience </li><li>5+ years in experience architecture, customer journey design, or marketing technology </li><li>Experience working in Agile environments and collaborating across pods </li><li>Deep understanding of Adobe Journey Optimizer (AJO), Real-Time CDP, and NBA decisioning platforms </li><li>Strong collaboration skills across agile pods, data science, engineering, and marketing strategy teams </li><li>Familiarity with multichannel personalization, compliance (HIPAA, TCPA), and consent frameworks </li><li>Proven ability to design scalable, reusable journey frameworks and logic structures </li></ul> <p>Preferred Qualifications:</p> <ul> <li>Certification in Experience Design, Product Management, or Marketing Technology </li><li>Experience supporting MarTech platform migrations or platform enablement initiatives </li><li>Experience collaborating with data science and engineering teams on personalization logic </li><li>Background in healthcare, insurance, or other regulated industries </li><li>Exposure to scaled Agile frameworks (e.g., SAFe, LeSS) </li><li>Familiarity with NBA experimentation frameworks and multivariant testing strategies </li><li>Knowledge of consent and preference management frameworks and their impact on journey design </li></ul>