<p>Job Responsibilities</p> <p>About Us</p> <p>Business is booming in South Carolina! Are you ready to be a part of developing and connecting the next generation of workers in this state? Year after year, experts pick our state as one of the best in the country for doing business. Just last year, South Carolina announced more than 8,000 new jobs and $9.12 billion in capital investment. Entrepreneurs are flocking to cities like Greenville, Charleston, Columbia, and Rock Hill to start and grow their businesses. And our hospitality industry is primed to take off as travelers from around the world continue to discover the beauty and accessibility of South Carolina's mountains and coast.</p> <p>Here at the South Carolina Department of Employment and Workforce (DEW), we are laser-focused on connecting every jobseeker who comes through our doors with their next great career opportunity! Are you looking for a meaningful position at an agency brimming with optimism and camaraderie that also offers job security, affordable health insurance, great retirement benefits, and work-life balance? If so, continue reading to discover your chance to make a difference at DEW!</p> <p>INTERNAL POSTING - only current DEW employees will be considered.</p> <p>Job Description</p> <p>The Social and Digital Media Specialist should develop and curate engaging content for the agency's social media channels and websites. They should effectively coordinate with the team to produce compelling social media and website content. This individual will create and manage social media and digital campaigns across multiple channels and ensure that campaigns are launched on time, within budget, and meet or exceed their goals and conversion targets. Incumbent should be able to monitor social media analytics and metrics to track performance, identify areas that require improvement, and continuously improve the company's social media presence. They should use analytics tools to produce regular reports, summarizing data and insights to inform marketing decisions.</p> <p>Key Responsibilities</p> <ul> <li>Develop and implement social media strategies by creating and executing organic and paid plans. </li><li>Analyze social media activity and make informed recommendations and decisions based on insights from metrics. </li><li>Evaluate effectiveness of campaigns and make adjustments to optimize social media performance. </li><li>Support PR activities and website updates to ensure cross-promotional opportunities with social media. </li></ul> <p>If you're ready to take on this challenge and help support South Carolina's workforce system, please apply. We look forward to hearing from you!</p> <p>Minimum and Additional Requirements</p> <p>Education and Experience</p> <p>A minimum of two years working in social media and graphic design, whether professionally or in an academic setting. Must have a bachelor's degree in social or digital media, graphic design, public relations, or a similar specialty field.</p> <p>Additional Requirements</p> <p>Proficiency with Adobe Creative Cloud, particularly Photoshop, is needed. Familiarity with Canva and Visme. Must have a valid Driver's license to drive a state vehicle. Overnight travel might occur.</p> <p>Additional Comments</p> <p>Supplemental questions are considered part of your official application. Please complete the State application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.</p>