<p>Position Title: Director, Marketing</p> <p>Department: Marketing</p> <p>Reports To: Vice President, Marketing</p> <p>Date: December 2025</p> <p>? Exempt ? Non-Exempt</p> <p>Summary of Position:</p> <p>The Director, Marketing will be the steward of key marketing work-streams, including personal promotional tactics, message evolution, Payor/government marketing, Speaker development, sales training alignment, vendor management, etc. The Director, Marketing will work closely across commercial and non-commercial functions to ensure alignment of core messaging that optimizes the value proposition for Paratek products, specifically, XHANCE.</p> <p>Key responsibilities include:</p> <ul> <li> <p>Primary owner of XHANCE brand activities</p> </li><li> <p>Creation / evolution of branded campaigns and campaign materials for the US market including payor and government</p> </li><li> <p>Development of clear and succinct approved messaging that resonates with the perceptions and attitudes of HCPs</p> </li><li> <p>Selection and management of creative agencies to deliver on internally developed priorities</p> </li><li> <p>Optimization of promotional touchpoints across all personal and non-personal channels (including digital / omni-channel considerations, next best interactions, etc.)</p> </li><li> <p>Effective collaboration with medical, legal, and regulatory review committee to shepherd promotional materials aligned to brand positioning</p> </li><li> <p>Partnership with operational, analytical, and IT functions to ensure alignment of content and optimization of HCP resources</p> </li><li> <p>Setting of KPIs to determine effectiveness of campaigns</p> </li><li> <p>Collaboration with Market Research to assess and validate positioning, value proposition, and opportunities for brand differentiation, as well as optimize analytical support for the brand</p> </li><li> <p>Coordinated planning with Sales management, Operations, and Sales Training to ensure optimal execution within the sales organization</p> </li><li> <p>Work effectively with and across Sales Teams to achieve execution of plan</p> </li><li> <p>Partnership with Market Access and Trade to ensure branding alignment and coordination of materials across customers</p> </li><li> <p>Compliant collaboration with Medical Affairs and Field Medical teams</p> </li><li> <p>Coordination of annual Business Planning process across all indications</p> </li><li> <p>Development of the annual brand budget process as well as ensuring cross-functional alignment of annual priority setting and budgets</p> </li><li> <p>Effective alignment to the established corporate and industry compliance guidelines</p> </li><li> <p>Interactions with field management and representatives to gain market intelligence and gauge efficacy of materials</p> </li><li> <p>Effective collaboration with Marketing leads on DTP (Direct to Patient) and NPP (Non personal promotion)</p> </li></ul> <p>Candidate Requirements:</p> <ul> <li>Emulates Paratek's Core Values: Purposeful, Passionate, Collaboration and Resourceful </li><li>Bachelor's degree in science or business discipline; advanced degree preferred </li><li>15 or more years of pharmaceutical commercial experience, including relevant experience working on, or with, digital, social media, and non-personal promotion </li><li>Strong understanding of managed care environment </li><li>Demonstrated cross-functional knowledge base including but not limited to market research and analytics, market access, medical affairs, field sales, regulatory compliance, and clinical development principles </li><li>Demonstrated ability to lead initiatives and manage coordination of cross-functional projects in complex matrix environments </li><li>Demonstrated success working in a cross-functional and cross-geographical team environment </li><li>Demonstrated effectiveness working on multiple projects simultaneously </li><li>Effective communication and high-impact presentation skills </li></ul> <p>Additional Information:</p> <ul> <li>Travel expectations (%) 20% </li><li>Technology skills: Microsoft Office, marketing automation software </li></ul>