<p>Responsibilities:</p> <p>This is a Campus Sales and Marketing Director role. This role will sell Affordable Assisted Living and Memory Care units at the campus Memory Care location and Assisted Living building.</p> <ul> <li>Leads the campus Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy </li><li>Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration </li><li>Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity </li><li>Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders </li><li>Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals </li><li>Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care </li><li>Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns </li><li>Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts </li></ul>