<p>ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.</p> <p>CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report.</p> <p>Work Shift:</p> <p>Day Shift</p> <p>Time Type:</p> <p>Full time</p> <p>Department:</p> <p>CC017705 Digital Services</p> <p>Summary:</p> <p>Monday to Friday, 8:00 a.m. to 5:00 p.m. - Hybrid</p> <p>Collaborates with other internal teams to develop, implement, and monitor strategic marketing initiatives with the goal of driving acquisition and retention. Plans and executes initiatives to reach the target audience through the appropriate channels. Assists in analyzing marketing data to help shape future marketing strategies.</p> <p>Additional Information:</p> <p>The ideal candidate will have more than two (2) years of the following experience:</p> <ul> <li> <p>Planning, buying, and optimizing traditional advertising campaigns across TV, radio, print, out-of-home, and direct mail</p> </li><li> <p>Managing campaign timelines, budgets, and media placements with attention to detail and strategic intent</p> </li><li> <p>Collaborating with creative teams to align messaging with media placements and ensure timely delivery of assets</p> </li><li> <p>Building and maintaining relationships with media vendors, negotiating placements, and adding value opportunities</p> </li><li> <p>Monitoring campaign performance using relevant metrics like reach, frequency, and response rate</p> </li><li> <p>Analyzing results and recommending adjustments to improve impact and return on investment</p> </li><li> <p>Supporting integrated campaigns by coordinating with digital media and content marketing teams</p> </li><li> <p>Ensuring all campaigns meet brand standards, media specs, and compliance requirements</p> </li></ul> <p>Required Education:</p> <p>High school diploma or GED or equivalent</p> <p>Recommended Education:</p> <p>Bachelor's degree in a related field of study.</p> <p>Required Work Experience:</p> <p>High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.</p> <p>Recommended Work Experience:</p> <p>Required Certifications:</p> <p>Recommended Certifications:</p> <p>Customer Relationship Management (CRM) - New Skills Academy, Customer Relationship Management (CRM) - Udemy</p> <p>Description</p> <ol> <li> <p>Works with internal team, key stakeholders, and external vendors to research and implement marketing tools and technologies that advance the patient/customer/donor experience.</p> </li><li> <p>Makes recommendations for patient/customer/donor experience and process improvements.</p> </li><li> <p>Tracks and reports on effectiveness of marketing campaigns.</p> </li><li> <p>Responsible for ongoing optimization of marketing campaigns and initiatives.</p> </li><li> <p>Maintains awareness of best practice marketing techniques/tools to achieve successful campaigns</p> </li><li> <p>Performs other related duties as assigned</p> </li></ol>