<p>AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.</p> <p>Job Description</p> <p>The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us.</p> <p>This role is an integral part of AbbVie's continued success in DTC (Direct to Consumer) Omnichannel customer experiences and will be responsible for providing insights into Omnichannel promotional performance and be a strong collaborative partner in campaign planning and assessment. In this role, you'll be responsible for delivering analysis, insights, and recommendations to marketing leaders to drive continuous improvement in Consumer Omnichannel promotional performance across the marketing portfolio.</p> <p>The role of Omnichannel Analytics Manager is to support and design analytics and measurement for the evolving Omnichannel Promotional Capabilities roadmap, across brands within the Immunology franchise. The ideal candidate has a strong blend of technical analytics skills, deep understanding of tactical level omnichannel analytics, and experience with designing and executing analytics plans for omnichannel experiences. The ideal candidate will also be forward-thinking and will be able to anticipate the organization's needs as customer needs change with the ever-evolving Omnichannel and analytical landscapes. This role requires operation within our hybrid model (3 days in office). We are only considering talent located within the following location(s): Mettawa, IL, Irvine, CA and Florham Park, NJ.</p> <p>Primary Responsibilities:</p> <p>Marketing Impact Measurement + Optimization</p> <ul> <li>Builds and implements analytic plans that heighten visibility of Omnichannel promotional opportunities and improves the effectiveness and/or efficiency of omnichannel experiences. </li><li>Translates business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery. </li><li>Supports delivery of Omnichannel optimization recommendations using insights and analytics, in partnership with Omnichannel Analytics Manager II/Associate Director </li></ul> <p>Customer Centric Analytics + Optimization</p> <ul> <li>Lead audience level analytics across 1P, 3P audiences across omnichannel strategic blueprint </li><li>Explores advanced omnichannel analytic solutions, including multi-touch attribution modeling, promptly driving tactic-level media optimization. </li><li>Partners with Business Technology Solutions, Data Science, Customer Experience, Media and Franchise Insights/Analytics peers to orchestrate new approaches and data sources to power omnichannel analytics and activation opportunities for Consumer promotional efforts. </li><li>Enhances Omnichannel performance reporting or dashboarding that encompasses media and website KPIs connected with prescription data to continuously track Omnichannel marketing impact and optimize cross-channel investment allocation. </li></ul> <p>Experimentation</p> <ul> <li>Serve as "experimentation" analytic lead for agile efforts as prioritized. </li><li>Support Use Case ideation, value estimation and development </li><li>Own Use Case experiment design and measurement </li><li>Extends winning tests into CORE marketing campaign </li><li>Achieve cross-functional alignments with peers </li></ul> <p>Qualifications</p> <ul> <li>Hands-on experience and fluency in coding SQL (BigQuery, Hue, etc.) and Python/R for modeling </li><li>Understanding of the cross-digital channel and analytics space, in areas such as digital media, CRM, search, social media, social listening, online video, websites, mobile applications, data management platforms, programmatic targeting, endemic, paid search vs SEO, and familiarity with concepts surrounding tagging implementation for data capture. </li><li>High degree of adaptability, perseverance, creativity and acumen to flourish in a dynamic environment </li><li>4+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization (e.g., marketing-mix modeling, multi-touch attribution). </li><li>4+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli (i.e., A/B testing, Test/Control). </li><li>4+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics. </li><li>4+ years of demonstrated experience in Omnichannel marketing and analytics, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing. </li><li>Bachelor's Degree with a concentration in marketing/sales/quantitative analysis. </li><li>Strong collaboration, communication, project management and vendor management skills. </li><li>High motivation, strong work-ethic and positive attitude while working under tight timelines. </li></ul> <p>Preferred Qualifications:</p> <ul> <li>MarTech knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.) </li><li>Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning. </li><li>Previous DMP, Media Analytics, Adobe Analytics Experience and Familiarity with click-stream data. </li><li>Experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus. </li></ul> <p>Additional Information</p> <p>Applicable only to applicants</p>