<p>About the Role</p> <p>We're looking for a data-driven ABM Campaign Manager to own and scale paid media programs that target and influence decision-makers in our top strategic accounts, Regional ABM and G2000/500. In this role, you will build highly personalized PPC campaigns, activate intent data, and partner closely with our ABM team to drive engagement, awareness, and pipeline progression within priority accounts.</p> <p>This role is ideal for someone who combines deep PPC expertise with a strong understanding of B2B buying cycles and account-level marketing.</p> <p>Responsibilities</p> <ul> <li>Develop and execute PPC strategies for Tier 1-3 target accounts. (1:1, 1:few, 1: many) </li><li>Build audience targeting using ICP, persona, intent signals, and buying-stage data. </li><li>Run ABM-focused paid campaigns across LinkedIn, Influ2, programmatic/display, paid social, and search. </li><li>Launch personalized, intent-driven ads using platforms such as TechTarget, Dreamdata, or Demandbase. </li><li>Drive retargeting and remarketing programs to increase account engagement. </li><li>Collaborate with Content, Creative, SDR, and Field/GEO teams on cohesive account plays. </li><li>Measure and optimize account-level performance, reach, and engagement across paid channels. </li><li>Build dashboards and reporting for ABM paid media impact and pipeline influence. </li><li>Propose new paid media plays, experiments, and audience strategies. </li></ul> <p>Qualifications</p> <p>Required</p> <ul> <li>3-6 years of PPC or paid media experience, ideally in B2B or enterprise SaaS. </li><li>Proven experience running account-based paid media campaigns. </li><li>Strong understanding of ABM metrics: reach, engagement, progression, buying committee penetration. </li><li>Expertise with LinkedIn Ads, Google Ads, programmatic platforms, and ABM tools (Demandbase, 6sense, Terminus, etc.). </li><li>Ability to build campaigns for specific accounts, not just broad persona segments. </li><li>Strong understanding of B2B buying journeys, ICPs, and buyer committees. </li><li>Analytical skills with experience building dashboards and reporting on account-level performance. </li><li>Excellent project management and cross-functional communication skills. </li><li>Data-driven mindset with a habit of testing, optimizing, and iterating. </li></ul> <p>Preferred</p> <ul> <li>Experience working with SDR/BDR teams on coordinated ABM plays. </li><li>Ability to guide or create PPC ad creative (copy + visual). </li><li>Knowledge of intent-based activation and buyer-stage scoring. </li></ul> <p>As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.</p> <p>#LI-MR1</p>