<p>Description</p> <p>You are looking for a job that will truly engage you. You have an entrepreneurial, independent spirit and can make things happen in a fast-paced startup environment. You want to grow and be challenged, but above all you want to work towards a mission, and for your work to have meaning.</p> <p>We're Darrow - a fast-growing legal tech startup with an open, action-based culture unlike any other. We are committed to pursuing our vision of "frictionless justice," using advanced Machine Learning & AI to revolutionize the justice system.</p> <p>Our mission is about justice at scale: imagine walking into work every day knowing that you're not only advancing your career but making a positive impact on the world. Darrow has more than 90 team members in Tel Aviv and New York, and is backed by world-class investors: Georgian, F2 Venture Capital, Entree Capital, NFX and YCombinator.</p> <p>Our Revenue team is growing, and we are looking for a PPC Specialist to join the team.</p> <p>Not Your Typical Role:</p> <p>As a PPC Specialist, you will be at the forefront of driving our growth through large-scale paid acquisition campaigns across multiple platforms. The ideal candidate is a data-driven marketing expert with a knack for managing complex campaigns and a passion for staying ahead of digital marketing trends. At Darrow, we value creativity, innovation, and entrepreneurial thinking, encouraging you to bring new ideas to the table.</p> <p>Responsibilities</p> <ul> <li>Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms </li><li>Conduct in-depth analysis and reporting on campaign performance </li><li>Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals. </li><li>Perform A/B testing to optimize campaign performance. </li><li>Stay up-to-date with the latest trends and best practices in PPC and digital marketing. </li></ul> <p>Requirements</p> <ul> <li>1-2 years of experience of experience in a similar role managing large-scale paid acquisition campaigns hands on. </li><li>Experience running paid online campaigns in the US market at a large scale </li><li>Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn. </li><li>High-level English proficiency. </li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions. </li><li>Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.). </li><li>Excellent organizational skills and the ability to manage multiple projects simultaneously. </li><li>Proactive, detail-oriented, and able to work independently. </li></ul> <p>Would be great if you have:</p> <ul> <li>Experience with Google Analytics </li><li>Familiarity with WordPress </li><li>Experience with additional PPC platforms and tools. </li></ul> <p>Darrow provides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The range of (total/base) pay for this role is $64,500- $80,000.</p> <p>Please note that if the years of experience are lower than the required qualifications, the salary range may be adjusted accordingly.</p>