<p>If you're a strategic problem solver with a passion for digital marketing and have hands-on experience with SEO, Paid LinkedIn, SEM, and YouTube Ads, and looking for an opportunity to grow, Emerson has a great opening for you! We are looking to add a Digital Marketing Manager to our Boulder, CO team.</p> <p>Join our Measurement Solutions business group and help us drive growth and innovation in an ever-evolving digital landscape!</p> <p>In This Role, Your Responsibilities Will Be:</p> <ul> <li>SEO Strategy & Execution: Collaborate with internal teams to develop and implement SEO strategies. Collaborate with digital marketing team to ensure content is optimized for search engines while maintaining quality and readability. </li><li>Paid Campaign Strategy & Execution: Lead and execute digital marketing campaigns across multiple channels with a strong emphasis on Paid LinkedIn Ads, SEM and YouTube advertising. </li><li>Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics, LinkedIn Campaign Manager, and other reporting tools. Provide actionable insights and recommendations to improve campaign performance and achieve critical metrics. </li><li>Budget Management: Manage advertising budgets, ensuring efficient ad spend and achieving the highest return on investment (ROI). </li><li>Optimization & A/B Testing: Conduct A/B tests and other experiments to continuously optimize ad performance across all channels, refining targeting, ad copy, and creative. </li><li>Cross-Functional Collaboration: Work closely with marketing teams to align digital strategies with broader marketing goals and ensure brand consistency across channels. </li></ul> <p>Who You Are:</p> <p>You are results-driven and consistently focused on achieving high-impact outcomes through digital marketing campaigns. Interpret data, analyze market trends and then develop strategies that integrate with overall business goals. Demonstrate a high level of decision-making ability, using data and insights to make calculated choices about campaign optimization and resource allocation. Work cross-functionally with Integrated marketing teams to ensure that digital marketing efforts are cohesive and aligned across key market segments.</p> <p>For This Role, You Will Need:</p> <ul> <li>Bachelor's degree in Marketing, Communications, Business, or related field. </li><li>5+ years of experience in digital marketing, with a focus on SEO, Paid LinkedIn Ads, SEM, and YouTube advertising. </li><li>Strong knowledge of paid LinkedIn campaign management and audience targeting. </li><li>Expertise in Google Ads and other SEM platforms, including keyword research and performance analysis. </li><li>Proven understanding of digital analytics tools (Google Analytics, LinkedIn Campaign Manager, etc.) </li><li>Legal authorization to work in the United States - Sponsorship will not be provided for this position. </li></ul> <p>Preferred Qualifications That Set You Apart:</p> <ul> <li>Certification in Google Ads, LinkedIn Advertising, or similar platforms. </li><li>Experience working in B2B marketing. </li><li>Experience with A/B testing, performance optimization, and campaign reporting. </li><li>Excellent project management skills, with the ability to handle multiple campaigns and deadlines simultaneously. </li><li>Strong communication skills and the ability to collaborate with cross-functional teams. </li><li>Ability to think strategically and analyze data to make informed decision </li></ul> <p>Our Culture & Commitment to You:</p> <p>Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate and reward performance during our annual merit review process. In accordance with Colorado EPEWA, the salary/pay range for this role is $71K - $102K, annually, commensurate with the skills, talent, capabilities and experience each candidate brings to a role.</p> <p>At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.</p> <p>We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.</p> <p>Learn more about our Culture & Values.</p> <p>#LI-MS11</p>