<p>About Clearstory</p> <p>Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix that-fast.</p> <p>We're the industry's first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time.</p> <p>The market is massive, the pain is urgent, and our product is purpose-built to solve it. We've already proven product-market fit with some of the biggest names in construction. Now we're scaling fast-and we're hiring a marketing leader who's ready to build the rocket ship while we're flying it.</p> <p>If you're a hands-on VP of Marketing who loves blending brand and demand, thrives in messy-to-magical environments, and wants to lead the narrative in an untapped $200B category-let's talk.</p> <p>The Role</p> <p>We're looking for a bold, curious, and resourceful marketing leader-someone who can build, test, and scale. You're fluent in full-funnel strategy, performance metrics, and AI tooling-but also love rolling up your sleeves to write, launch, analyze, and optimize campaigns yourself.</p> <p>You'll lead a high-output team of 5 + contractors, shape Clearstory's voice in the market, and drive measurable pipeline growth in a fast-moving, construction-tech space.</p> <p>What You'll Own</p> <p>Demand Generation & Growth Marketing</p> <ul> <li>Architect and own the full-funnel demand gen strategy-paid, organic, ABM, outbound assist, partner co-marketing, and events. </li><li>Launch and optimize campaigns across Facebook, Google, LinkedIn, and other channels. You've likely doubled CAC efficiency before, and you'll do it again here. </li><li>Own top-of-funnel performance and help convert MQLs into pipeline-working closely with RevOps and Sales to optimize conversion paths, attribution, and lead scoring. </li><li>Continuously test channels, audiences, messaging, and nurture flows. You believe velocity + iteration wins. </li></ul> <p>Content Strategy & Campaign Automation</p> <ul> <li>Lead content creation across formats: blog posts, customer stories, video, SEO, email, and product explainers. </li><li>Scale content with quality-leveraging AI tools(e.g., GPT-based tools, automated video snippets, data-to-content workflows) to accelerate production and repurposing without sacrificing voice or clarity. </li><li>Build dynamic campaign frameworks that react to buyer signals-think intent-based nurtures, triggered email journeys, and personalized landing experiences. </li></ul> <p>Brand Building & Market Positioning</p> <ul> <li>Evolve and elevate Clearstory's brand identity-building a category-defining voice that resonates with construction professionals and tech-forward decision makers. </li><li>Drive visibility through partnerships, earned media, future-of-work events, and influencer relationships in the construction + AI space. </li><li>Craft creative campaigns that stand out-whether that's a killer homepage headline or a customer testimonial with real emotional resonance. </li></ul> <p>Team Leadership & GTM Alignment</p> <ul> <li>Lead and grow a nimble marketing team, augmented by freelance/agency talent as needed. </li><li>Collaborate closely with Product, Sales, and Customer Success to ensure marketing is driving aligned messaging across the full customer lifecycle. </li><li>Foster a culture of experimentation, creativity, and shipping quickly-with an eye toward performance and scale. </li></ul>