<p>Mark43's mission is to empower communities and their governments with new technologies that improve the safety and quality of life for all. We build powerful, scalable software that has set a new standard for the tools upon which our first responders rely. Our users are diverse, and we are committed to embracing diversity of thought and experience within our team.</p> <p>We are looking for an experienced product marketing professional to drive the growth of Mark43's CAD product, as well as several cross-product use cases and opportunities.</p> <p>The ideal candidate combines creative and analytical strengths, is organized and self-motivated, and thrives in a fast-paced environment. You have outstanding written and verbal communication skills and are able to work with a diverse group of stakeholders to build consensus and drive projects forward. Customer empathy, along with the ability to grasp and translate technical capabilities and align them to customer challenges, are crucial. You see the big picture, strive for continuous improvement, and you are focused on accelerating positive outcomes for our customers and revenue growth for Mark43.</p> <p>On an average day, you might partner with the product team to develop the go-to-market strategy for a new product release, research the market landscape both online and by speaking with customers, meet with your marketing colleagues to strategize on the launch plan, or draft messaging for internal and external enablement materials. Product marketers at Mark43 are responsible for gaining a deep understanding of the customer and driving user engagement and adoption. You'll partner with product managers, product designers, engineers, account executives, customer experience managers, marketers, and more to drive Mark43's growth and our customers' success.</p> <p>Responsibilities</p> <ul> <li>Partner with Mark43's product teams to define and articulate the roadmap based on customer and business outcomes. </li><li>Develop the messaging and positioning that differentiates Mark43's CAD product in the market </li><li>Own the go-to-market strategy for Mark43's CAD product and cross-product use cases and drive the execution of launch plans </li><li>Contribute to the product development process through a deep understanding of what the customer values, and aligning on product stories with the product team prior to development </li><li>Create and maintain a library of sales tools and content to communicate product value propositions to customers and prospects, enable internal and external teams, and drive user adoption </li><li>Track competitive and market intelligence, distill and share insights across the broader organization, and enable the field teams to win competitive battles </li><li>Work cross-functionally to ensure all relevant teams across the organization are kept informed of go-to-market activity </li><li>Drive co-marketing with partners, working with their marketing team and ours to develop and execute programs that raise awareness and generate leads </li></ul> <p>Requirements</p> <ul> <li>5+ years of experience in product marketing, and 8+ years of total work experience with B2B or B2G SaaS software products. Experience with public safety market is highly desirable, either through prior company experience or direct experience in law enforcement or other public safety roles. </li><li>Track record of crafting and executing go-to-market plans from research to concept to launch and adoption </li><li>Proven ability to lead cross-functional teams via vision and purpose; Track record of accepting feedback and adjusting your approach as you learn </li><li>Excellent written and verbal communication skills </li></ul> <p>This role is available as remote in the US, or hybrid in New York or Boston MA. Please see above the state restrictions for remote work.</p> <p>We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a target base annual salary range of $135,000-$150,000, plus bonus opportunity, company stock options, and a full benefits package, including health insurance, paid time off, and a 401k plan. Please note that the higher end of this range will be reserved for candidates with appropriate experience who reside in high cost of labor markets.</p>