<p>Job Description</p> <p>A Day in the Life:</p> <p>Responsible for analyzing, optimizing and reporting on the performance of the Hertz, Dollar and Thrifty loyalty programs. Will be working with various internal stakeholders to gain an understanding of current loyalty performance to help drive future program enhancements and initiatives. Opportunity to influence the future direction of our respective loyalty programs by bringing together qualitative and quantitative data.</p> <p>We expect the starting salary for this role to be around $60k, but will be commensurate with experience.</p> <p>What You'll Do:</p> <ul> <li>Responsible for measuring program analytics including overall program performance, new member acquisition, existing member engagement, points management and other relevant program metrics. </li><li>Utilizes various data sources and dashboards to report out and begin to tell stories around loyalty performance. </li><li>Collaborate with other members of the loyalty team to optimize the structure, create new promotions and ways to drive member revenue and new enrollments. </li><li>Evaluate the effectiveness of existing loyalty campaigns and make recommendations on future enhancements. </li><li>Assist with forecasting program costs and analyzing the impact on revenue. </li><li>Works with various internal stakeholders including Brand Marketing, CRM, Finance, IT, Technical Accounting and Operations. </li><li>Conduct competitive analysis on other industry loyalty programs. </li><li>Work closely with Customer Experience team to collect feedback from loyalty members and NPS data to ensure we evolve and adapt the programs accordingly. </li><li>Identify and measure KPI's for overall program including specific promotions. </li></ul> <p>What We're Looking For:</p> <ul> <li>2-3 years' experience in Loyalty and Marketing </li><li>Undergraduate degree in marketing or business-related field. Analytics or statistics experience a plus. </li><li>Proficiency in Excel, Tableau, Google Analytics, SQL, etc. </li><li>Ability to collaborate with internal and external stakeholders across multiple functions and locations </li><li>Ability to influence </li><li>Flexible and adaptable; ability to work effectively in ambiguous situations </li><li>Excellent verbal and written communication skills </li><li>Results driven, ability to make decisions and help solve problems </li><li>Ability to drive process and organizational change. </li><li>Ability to keep a positive attitude in a fast-paced environment. </li><li>Ability to work under minimal supervision with a goal-oriented mindset. </li><li>Ability to see the big picture and leverage critical thinking and decision-making skills. </li><li>Excellent organization, time management, delegation, and prioritization skills. </li><li>Courageous leadership and accountability. </li></ul> <p>What You'll Get:</p> <ul> <li>Up to 40% off any standard Hertz Rental </li><li>Paid Time Off </li><li>Medical, Dental & Vision plan options </li><li>Retirement programs, including 401(k) employer matching </li><li>Paid Parental Leave & Adoption Assistance </li><li>Employee Assistance Program for employees & family </li><li>Educational Reimbursement & Discounts </li><li>Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness </li><li>Perks & Discounts -Theme Park Tickets, Gym Discounts & more </li></ul>