<p>GENERAL SUMMARY</p> <p>The Social Media Content and Strategy Specialist brings our brand to life at the local level through compelling, high-performing content across organic and paid social channels.</p> <p>This role is built for a strategic creator + editor that understands how to create scroll-stopping assets that drive engagement, community and performance.</p> <p>The Social Media Content and Strategy Specialist serves as the storyteller for your region, producing content that reflects the unique energy of each club while staying aligned with Bay Club's broader brand vision and style guide</p> <p>This is a full-time role with travel required across clubs in your assigned region, as well as expanded Bay Club regions.</p> <p>Our Culture</p> <p>Our unique culture is at the heart of all we do and is guided by our values and behaviors. It's what we expect of ourselves and each other every day. We call it our "Code of Culture".</p> <p>Our Code of Culture includes Our Mantra, Our Actions We Live By, and Pete's Promise:</p> <p>Our Mantra:</p> <p>Respect The Past</p> <p>Accept Responsibility</p> <p>Pay it Forward</p> <p>Our Actions We Live By:</p> <p>Actions We Live By. It's who we are when we step into our full power.</p> <p>Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren't good enough. And we navigate tough conversations with empathy and grace.</p> <p>Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!</p> <p>Stay Humble. Hustle Harder. Show up and do the hard work. Be a gritty, roll-up-your-sleeves kind of crew. Know it's never about one person-we are a part of a powerful team.</p> <p>One Team. One Voice. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.</p> <p>Be Curious. Ask Why. Stay member curious. We seek to understand, and we never settle. We ask questions to truly understand the core of a matter.</p> <p>Pete's Promise:</p> <p>Service Forward</p> <p>Ruthlessly Consistent</p> <p>Do the Right Thing</p> <p>Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.</p> <p>PRIMARY JOB FUNCTIONS</p> <p>Localized Content Creation</p> <ul> <li>Capture and produce short-form video (Reels, TikTok), photography and lifestyle content across Bay Club locations </li><li>Bring to life key brand pillars </li><li>Highlight real member experiences, programming and club culture in an approachable, elevated way </li><li>Infuse local culture, seasonal moments and community insights into storytelling </li></ul> <p>On-Site Content Capture</p> <ul> <li>Travel regularly to Bay Club locations within your region (and other Bay Club regions) to shoot content live </li><li>Cover events, activations and everyday IRL club moments </li><li>Partner with instructors, talent, influencers, members and social team to capture the story </li></ul> <p>Creative Execution</p> <ul> <li>Translate campaign and content briefs into regionally relevant content </li><li>Develop multiple content variations (hooks, formats, angles) for testing as requested </li><li>Create content optimized for both organic engagement and paid performance as needed </li></ul> <p>Editing + Platform Optimization</p> <ul> <li>Edit content natively for platforms including Instagram, TikTok and Meta </li><li>Ensure all content is optimized for vertical viewing, pacing and retention </li><li>Stay ahead of platform trends and formats </li></ul> <p>Brand Alignment</p> <ul> <li>Ensure all content aligns with Bay Club's brand voice, aesthetic and standards </li><li>Balance premium lifestyle storytelling with approachable, real-life moments </li></ul> <p>MINIMUM QUALIFICATIONS</p> <p>To perform this job successfully, an individual must be able to perform each primary job function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.</p> <p>KNOWLEDGE, SKILLS, ABILITIES, AND OTHER REQUIREMENTS</p> <p>Creative + Technical Skills</p> <ul> <li> <p>Skilled in shooting and editing content (iPhone-first, camera experience desired as well)</p> </li><li> <p>Proficient in editing tools like:</p> </li><li> <p>CapCut, Edits, Adobe Premiere, Final Cut, or similar</p> </li><li> <p>Strong eye for composition, lighting and storytelling</p> </li></ul> <p>Working Style</p> <ul> <li>Highly organized and able to manage multiple shoots, edits and priorities </li><li>Sense of urgency to maximize trends and meet deadlines </li><li>Self-starter who can operate independently in the field </li><li>Highly collaborative, comfortable with a remote, cross-functional marketing team </li></ul> <p>EDUCATION & EXPERIENCE</p> <ul> <li> <p>2-5+ years of experience in content creation, social media or freelance production</p> </li><li> <p>Strong portfolio showcasing:</p> </li><li> <p>Short-form video (Reels / TikTok)</p> </li><li> <p>Lifestyle + brand storytelling</p> </li><li> <p>Performance-driven or paid social content</p> </li><li> <p>Creative Test may be required depending on strength of portfolio</p> </li></ul> <p>WORKING CONDITIONS/ PHYSICAL REQUIREMENTS</p> <p>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.</p> <ul> <li>This position may interact with outside personnel such as residents and clients on a regular basis with contact in various forms such as in person, phone and email. </li><li>The location of the position changes frequently from indoors to outdoors as site visits are necessary. However, extreme environmental conditions do not exist. </li><li>It is sometimes necessary to deal with unpleasant or angry people with the need to problem solve difficult situations. </li><li>It is necessary to adapt to a fast-paced environment. </li><li>Sitting and standing is as needed. </li><li>Requires occasional physical exertion such as bending, twisting, sitting, stooping, and use of hands and fingers. </li><li>It is sometimes necessary for the position to travel independently to property locations. </li></ul> <p>JOB DESCRIPTION REVISION</p> <p>This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change. This job description replaces all previous descriptions for this position.</p> <p>An Equal Opportunity Employer</p> <p>The Bay Club Company ("TBCC") provides equal employment opportunities without regard to race (and all traits historically associated with race, including but not limited to, hair texture and protective hairstyles), color, religion, creed (including, but not limited to, religious dress and grooming practices), sex (including pregnancy, childbirth or related medical conditions, and breastfeeding, and other related medical conditions), sexual orientation and identity, gender, gender identity, gender expression, actual or perceived national origin/ancestry, accent or ability to speak English, age, disability, marital/familial status, source of income, veteran status, citizenship status, political activities or affiliations, medical condition, genetic information, persons with AIDS or AIDS-related condition, or persons who are victims of domestic violence.</p>