<p>Content and Communications Specialist</p> <p>Communications and Marketing</p> <p>Position Summary</p> <p>The Content and Communications Specialist is responsible for creating, coordinating, and strategically aligning content across Cairn University's communication channels to drive brand engagement and consistency. This role combines content development, audience-driven storytelling, and strategic oversight, enhancing the university's narrative to align with its mission and values. The specialist will ensure cohesive messaging across platforms and collaborate closely with cross-departmental teams to support both marketing and academic goals.</p> <p>Essential Duties and Responsibilities</p> <ul> <li> <p>Strategic Content Development</p> </li><li> <p>Develop and execute content strategies that align with university goals, emphasizing brand consistency and mission-driven storytelling across digital and print channels.</p> </li><li> <p>Collaborate in strategy meetings, providing insights that guide long-term content planning and enhance brand alignment.</p> </li><li> <p>Content Creation and Coordination</p> </li><li> <p>Create, schedule, and coordinate written content for university marketing, academic program promotion, recruitment materials, and special projects.</p> </li><li> <p>Optimize content for search engines and lead generation, utilizing data to refine content and engagement tactics.</p> </li><li> <p>Audience Engagement and Brand Voice Consistency</p> </li><li> <p>Maintain a consistent brand voice across all communications, crafting cohesive and resonant narratives tailored to the needs and interests of diverse audiences.</p> </li><li> <p>Lead audience-centric planning and storytelling initiatives, creating a unified and resonant narrative that serves both marketing and university-wide objectives.</p> </li><li> <p>Engage with departments and university stakeholders to align content with overarching messaging goals, including close collaboration with deans, admissions, and the Creative Director.</p> </li><li> <p>Data-Driven Insights and Content Optimization</p> </li><li> <p>Analyze audience metrics to inform content adjustments, introducing or refining communications to enhance engagement and meet university objectives.</p> </li><li> <p>Interpret analytics to guide strategic content shifts, using data to optimize communications effectiveness.</p> </li><li> <p>Editing, Proofreading, and Quality Assurance</p> </li><li> <p>Edit and proofread content to ensure clarity, accuracy, and adherence to brand standards.</p> </li><li> <p>Maintain excellent command of language and grammar, adapting tone and style to suit various audience segments.</p> </li></ul> <p>Skills and Abilities</p> <ul> <li>Strategic thinker with a strong understanding and commitment to Cairn University's mission and goals. </li><li>Demonstrated expertise in content strategy, brand storytelling, and audience engagement tactics. </li><li>Strong collaborative skills with the ability to work with diverse faculty, staff, and students across departments. </li><li>Proficient in interpreting metrics and analytics to inform and adjust content strategy. </li><li>Excellent communication skills, including adaptability to various audiences and constituencies. </li><li>Strong time management and multitasking skills, with the ability to shift easily between strategic and tactical tasks. </li></ul> <p>Required Education and Experience</p> <p>Bachelor's degree in Marketing, Business Administration, or a related field</p> <p>Serving at Cairn University</p> <p>Located in Langhorne, Bucks County, Pennsylvania, Cairn University exists to educate students to serve Christ in the church, society, and the world as biblically minded, well-educated and professionally competent men and women of character. Students earn bachelor's degrees in various areas including Bible, Education, Music, and Business Administration; and graduate degrees in Business, Divinity, Education, Organizational Leadership, Worship and Music, and Counseling.</p> <p>Cairn is a conservative evangelical institution within the protestant tradition that employs faculty and staff who profess Jesus Christ as personal Savior; agree to Cairn's Statement of Faith and Community Life Covenant; and serve students in a ministerial capacity through imparting and upholding biblical instruction, prayer, and mentoring. Members of the faculty are required to integrate biblical instruction in their respective professional subject areas. All members of the Cairn community are obligated to affirm, agree with, and align with the University Foundational Statements. During the application process, applicants will have the opportunity to review these statements and must agree to affirm and support the position of the University, if hired. Applicants are also asked to provide a Personal Testimony of salvation as part of the application process.</p> <p>To apply, please follow the link below. You may upload and submit your resume/CV and cover letter and unofficial transcripts with the application.</p> <p>Ineligible for sponsorship of H1B visa.</p> <p>Cairn University does not discriminate on the basis of race, gender, color, national or ethnic origin, age, disability</p> <p>or other protected characteristics, in administration of its educational, employment and admissions policies.</p>