<p>Develop insights and conduct market analysis to inform product strategy and positioning Create and refine value proposition narratives tailored to market segments Monitor and analyze competition to identify opportunities and threats Collect and validate customer feedback to guide product development Lead early detection and resolution of customer issues to improve satisfaction Oversee performance tracking through instrumentation and dashboarding Translate insights into actionable recommendations for product enhancements Drive the execution of key initiatives and go-to-market strategies Collaborate with cross-functional teams to deliver impactful merchant solutions Lead regional product marketing initiatives to align with business objectives Develop integrated launch plans for new capabilities, vertical offerings, and partner co-marketing-measuring impact across awareness, adoption, and revenue. Work with Global Enablement to ensure materials are localized and adopted across regions. Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience. Merchants looking to convert and grow across touchpoints You will drive the global marketing strategy from insight to execution, uniting product innovation with business outcomes-anchored in customer obsession, vertical expertise, and data-driven performance. Conduct and synthesize global market research and customer segmentation to deeply understand the behaviors, needs, and opportunities across merchants, partners, and consumers. Define jobs-to-be-done frameworks for each audience and translate them into actionable GTM and lifecycle strategies. Monitor competitive trends and white space opportunities across commerce, payments, and platform ecosystems. Serve as the connective tissue across global teams-building consensus on strategy, prioritization, and execution. 10+ years of product marketing or go-to-market leadership in B2B or B2B2C technology companies, with deep experience in payments, commerce platforms, or embedded financial services. Proven success leading global GTM strategy across multiple regions (North America, EMEA, APAC, LATAM) and tailoring positioning to varied market, cultural, and regulatory contexts. Demonstrated ability to drive adoption across multi-sided platforms-balancing the needs of consumers, merchants, and partners within a connected ecosystem. Strong background in launching new solutions at scale, including narrative development, internal enablement, external activation, and performance optimization. Experience partnering with Product, Sales, Partnerships, and Regional Marketing teams to align on roadmap, strategy, and cross-functional execution. Track record of developing clear, differentiated positioning and messaging for platform offerings-ideally with vertical, partner, or solution-level packaging. Fluency in jobs-to-be-done frameworks, market segmentation, and customer lifecycle strategies, with a focus on scalable GTM playbooks and content systems. Strong analytical acumen with experience defining and tracking KPIs tied to adoption, usage, revenue impact, and partner/channel success. Comfortable operating in complex, matrixed organizations, with executive-level presence and the ability to influence at C-suite level. Previous leadership of global teams or influence over cross-regional product marketing teams is strongly preferred.</p>