<p>Position at GroupM Choreograph</p> <p>WPP Unite</p> <p>There's never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann's, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.</p> <p>The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP's most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.</p> <p>GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.</p> <p>WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.</p> <p>Role Summary and Impact</p> <p>We are looking for a Data Scientist to join our Data Science team. This is an excellent opportunity to employ advanced statistical techniques in the media world such as Marketing Mix Modeling, attribution, budget optimization, and audience segmentation/modeling.</p> <p>The ideal candidate will lead end-to-end project delivery and be responsible for leveraging software and technologies (ie: R, Python, Machine Learning, etc.) and communicating with internal stakeholders and clients.</p> <p>Please note: This hybrid position requires regular in-office presence. We are only considering candidates based in the New York tri-state area or Chicago.</p> <p>Responsibilities</p> <ul> <li>Data Collection & Cleansing: Perform data processing, data cleansing and handling of raw data to produce large structured data sets for analysis, data modeling, and data governance. </li><li>Data Analysis: Conduct econometric and other statistical analyses. Run ad-hoc "what if scenarios" and simulations based on models and evaluate media plans. </li><li>Model Development & Evaluation: Assist in building and testing machine learning models to solve business problems, using tools such as Python, R, or SQL. </li><li>Visualization: Support reporting, data visualization and presentation building with oversight from team leader. </li><li>Collaboration: Work with internal teams across Buying, Planning and Digital Investment to produce client deliverables. Perform storytelling from data and analyses; communicate insights to internal stakeholders and clients. </li><li>Learning & Growth: Support R&D initiatives by designing algorithms, developing features, QA or providing training and support to power users. </li><li>Leadership: Take full accountability of timely project delivery, producing analyses and content that is clean, organized, easy to read and understand. Convert business problems into mathematical expressions and equations. Bring critical thinking into finding issues, solving problems and improving processes. </li></ul> <p>Skills and Experience</p> <ul> <li>Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, Data Science or related field; OR equivalent professional work experience. </li><li>Proven experience (1-3 years) as a Data Scientist or in a similar analytical role. </li><li>Understanding of multivariate regressions. </li><li>Advanced knowledge of SQL and Excel (Pivot Tables, Complex Functions, etc.). </li><li>Professional experience with Python. </li><li>Ability to perform Analytics, with ability to clearly communicate findings both written and orally. </li><li>Persuasive and capable of getting buy in from multiple teams (inside/outside Mindshare) and clients. </li><li>Able to deal with and prioritize multiple business requests with strong attention to detail. </li><li>Familiarity with Alteryx, Tableau, Domo, Power BI a plus; ability to adapt to new software, technologies, and methodologies. </li><li>Familiarity with digital marketing ecosystem is a plus. </li><li>Experience with Web Analytics tools (Omniture, Google Analytics, Webtrends) and Ad Servers tools (DoubleClick, MediaMind, PointRoll, Atlas) is a plus </li></ul> <p>Life at GroupM</p> <p>Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</p> <p>GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.</p> <p>GroupM is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</p> <p>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</p> <p>GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.</p> <p>The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.</p>