<p>Apply</p> <p>Description</p> <p>Balanced Body is the global leader in Pilates equipment and education, known for its innovation, eco-conscious values, and commitment to transforming lives through movement. Founded in 1976, Balanced Body is family-owned and we make our equipment in our Sacramento headquarters. We are a passionate team that blends creativity, wellness, and purpose.</p> <p>We are seeking a Senior Social Media Strategist to lead and evolve Balanced Body's social media presence. This strategic role requires a sharp brand mind, a deep understanding of digital trends, and a proactive leadership style. You will be responsible for designing and executing high-impact social media strategies that build brand affinity, drive engagement, and support broader marketing and business objectives.</p> <p>You will serve as a thought partner to the marketing leadership team and a cross-functional collaborator with internal and external stakeholders. Your insights and creativity will shape how we show up in the digital space - today and in the future.</p> <p>Requirements</p> <ul> <li>Own and evolve Balanced Body's cross-platform social media strategy, aligning it with brand objectives, product launches, and growth targets. </li><li>Lead audience analysis, competitive audits, and platform performance reviews to inform strategy and content direction. </li><li>Develop and curate high-performing, on-brand content (video, photo, copy, UGC, graphics) across current and emerging platforms including Instagram, Facebook, LinkedIn, and future channels like TikTok, YouTube, Pinterest, and X. </li><li>Oversee day-to-day publishing and community management, ensuring an engaging and authentic brand voice. </li><li>Design and manage a strategic content calendar in partnership with internal stakeholders, aligning social media with product cycles, events, and campaigns. </li><li>Lead influencer and creator collaboration strategy, identifying high-impact partnerships to extend brand reach and trust. </li><li>Define KPIs, track performance across platforms using tools like Sprout Social and Google Analytics, and provide actionable insights through monthly reporting and presentations to leadership. </li><li>Plan and manage paid social campaigns from strategy through execution and optimization. </li><li>Stay ahead of trends and emerging technologies, evaluating new platforms and tools for potential brand use. </li><li>Mentor or manage junior team members and freelancers as the social team scales. </li><li>Manage direct agency partners activity </li></ul> <p>Qualifications</p> <ul> <li>6+ years of progressive experience in social media, including senior-level ownership of strategy, execution, and reporting. </li><li>Bachelor's degree in Marketing, Communications, or a related field. </li><li>Proven success developing and scaling brand social strategy across multiple channels. </li><li>Experience managing social media advertising campaigns and influencer partnerships. </li><li>Expertise with tools including Sprout Social, Google Analytics, Meta Ads Manager, Canva, Adobe Suite and video editing platforms. </li><li>Exceptional copywriting, storytelling, and content planning skills. </li><li>Strong project management skills and cross-functional collaboration experience; Familiarity with Wrike or other project management tools like Asana or Basecamp. </li><li>Data-Driven mindset with the ability to translate insights into actionable strategy. </li><li>Self-starter with strong strategic thinking, leadership, and creative problem-solving skills. </li><li>Bonus: Experience in wellness, fitness, or Pilates industry. </li></ul> <p>Schedule & Work Setup</p> <ul> <li>Monday-Friday | 8:00 AM - 5:00 PM </li><li>Willing to work evenings and/or weekends as needed to support key social media activations and community engagement initiatives </li><li>Hybrid: minimum 1 day per week onsite (Wednesday's) in Sacramento, CA 95828 </li></ul> <p>The Company</p> <p>Balanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We currently do business in over 100 countries, with world-renowned customer service and a serious commitment to environmentally-friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, let us hear from you.</p> <p>We offer competitive compensation and excellent benefits including:</p> <ul> <li>Medical, Dental & Vision </li><li>Life and Long-Term Disability Insurance - Employer Paid! </li><li>401k Plan + Match! </li><li>Paid time off and holidays </li></ul> <p>Balanced Body is an equal opportunity employer dedicated to workforce diversity.</p> <p>NO AGENCY CALLS!</p> <p>Salary Description</p> <p>$85,000 - $115,000</p>