<p>Position Summary: We are a leading global specialty food distribution company, dedicated to sourcing and delivering high-quality and unique food products from around the world to consumers everywhere. With an extensive network of suppliers and distribution channels, we pride ourselves on providing exceptional products that cater to diverse tastes and preferences. As a Digital Marketing Manager, you will guide our digital marketing efforts, driving demand, and nurturing customer relationships through innovative digital strategies.</p> <p>What you'll do:</p> <ul> <li>Email Marketing Strategy: </li><li>Develop and execute comprehensive email marketing strategies that highlight our specialty food products, promotions, and seasonal offerings. </li><li>Collaborate with cross-functional teams to craft compelling content, visuals, and persuasive calls-to-action for optimal engagement and conversion rates. </li><li>Oversee email campaign metrics, analyze performance, and provide actionable insights for continuous improvement. </li><li>Social Media Leadership: </li><li>Lead the execution of the company's robust social media strategy, collaborating with Marketing, Merchandising, Product stakeholders, and agency partners. </li><li>Drive the creation of captivating content and visuals for social media platforms, enhancing brand visibility and engagement. </li><li>Oversee content scheduling through CW's project management tool, ensuring consistency and timely postings. </li><li>Conduct thorough analysis of social media campaign performance, offering strategic insights for continuous improvement. </li><li>Advanced Segmentation: </li><li>Elevate customer segmentation strategies based on demographics, purchase behavior, engagement levels, and other data points. </li><li>Curate dynamic and targeted email lists for highly personalized marketing communications, tailoring content to resonate with distinct customer segments. </li><li>Strategic Demand Generation: </li><li>Collaborate closely with the Senior Content Marketing Manager to orchestrate effective demand generation campaigns that amplify brand awareness, boost website traffic, and generate sales. </li><li>Conduct in-depth campaign analysis, identifying successful channels and strategies for resource optimization. </li><li>Comprehensive Content Oversight: </li><li>Spearhead the creation of engaging content across diverse channels, including email campaigns, newsletters, landing pages, and social media platforms. </li><li>Ensure all content seamlessly aligns with the company's brand voice, values, and messaging guidelines. </li><li>Advanced Data Analytics and Reporting: </li><li>Utilize advanced data analytics tools to track and interpret key performance indicators (KPIs) shaping our marketing initiatives. </li><li>Regularly present comprehensive reports on campaign performance, customer engagement, and conversion rates to both the marketing team and senior management. </li><li>Market Trends and Innovation: </li><li>Stay on the cutting edge of industry trends, consumer preferences, and competitive marketing activities to identify new growth avenues. </li><li>Leverage social tracking platforms like Hootsuite, Sprout Social, and Meltwater to refine and optimize our social media presence. </li><li>CRM Optimization: </li><li>Lead CRM initiatives, working closely with the Sales, Merchandising, and Product teams to integrate customer data and enhance touchpoints throughout the sales funnel. </li><li>Design and manage automated email workflows, ensuring personalized and timely content delivery at various stages of the customer journey. </li></ul> <p>About you:</p> <ul> <li>Bachelor's degree in marketing or a related field. </li><li>Minimum 6 years of experience in digital marketing, with a focus on email marketing, CRM management, segmentation, demand generation, and social media execution. </li><li>Strong leadership skills with the ability to guide and mentor a team. </li><li>Demonstrated proficiency in email marketing tools, CRM platforms, marketing automation software, and social media management tools. </li></ul> <p>#LI-Remote</p> <p>#LI-SL1</p>