<p>Who We Are</p> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p>About WPP</p> <p>WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.</p> <p>Are you a talented Copywriter hungry to make your mark on a leading global CPG brand? We're searching for an exceptional creative team with a proven track record in Consumer Packaged Goods (CPG) to join our rapidly growing team. This is a unique opportunity to craft breakthrough, award-winning campaigns that are not only conceptually brilliant but also culturally relevant, social-first, and flawlessly executed. You'll be challenged to think outside the box and bring fresh perspectives to a brand ready for its next iconic chapter.</p> <p>What You'll Do:</p> <ul> <li>Ideate & Conceptualize: Collaborate seamlessly to generate groundbreaking, strategic, and innovative "big ideas" that solve complex client challenges and achieve measurable results within the CPG landscape. </li><li>Campaign Development: Translate strategic briefs into compelling, integrated creative campaigns across a wide range of channels, including digital, social, video, print, OOH, and experiential. </li><li>Social & Cultural Fluency: Develop engaging, thumb-stopping, and culturally relevant social-first content and campaigns, demonstrating a deep understanding of platform best practices, emerging trends, and diverse consumer insights. </li><li>Copywriting: Craft persuasive, distinctive, and error-free copy that articulates brand messages clearly, emotionally connects with consumers, and drives action across all touchpoints. Develop compelling headlines, body copy, taglines, scripts, and social content that captures brand voice and tone. Be a strong storyteller, capable of adapting messaging for various audiences and platforms. </li><li>Out-of-the-Box Thinking: Consistently challenge the status quo and push creative boundaries to develop innovative solutions and 'out-of-the-box' approaches that differentiate our brands in a competitive market. </li><li>Presentation & Collaboration: Confidently and articulately present ideas to internal teams and clients, effectively articulating creative rationale and incorporating feedback thoughtfully. </li><li>Quality Control: Maintain impeccable standards of craft and execution, striving for award-winning potential in every project. </li><li>Team Contribution: Contribute to a positive, inspiring, and collaborative team environment. </li></ul> <p>What You'll Need:</p> <ul> <li>Minimum of 3-5 years of professional experience within an advertising agency or in-house creative department. </li><li>Demonstrable portfolio showcasing exceptional CPG campaign work is non-negotiable. </li><li>Conceptual Strength: A portfolio rich with strong conceptual thinking, big ideas, and impactful campaigns. </li><li>Writing Prowess: A portfolio showcasing engaging, strategic, and versatile writing across various media, with a strong grasp of brand voice, tone, and the ability to persuade. </li><li>Social Expertise: Proven experience in developing and executing highly effective social media content and campaigns across diverse platforms (Instagram, TikTok, YouTube, etc.). </li><li>Cultural Savvy: A finger on the pulse of current cultural trends, consumer insights, and an innate ability to translate them into relevant, inclusive, and modern creative work. </li><li>Collaboration: Excellent communication, presentation, and interpersonal skills, with a track record of successful internal and client collaboration. </li><li>Work Ethic: Ability to thrive in a fast-paced, dynamic environment, manage multiple projects simultaneously, and meet tight deadlines without compromising quality. </li><li>Education: Bachelor's degree in Advertising, Marketing, Graphic Design, Fine Arts, Journalism, or a related field (or equivalent professional experience). </li></ul> <p>Bonus Points:</p> <ul> <li>Direct experience with Skin and Beauty brands within your CPG portfolio. </li><li>Experience winning industry awards (e.g., Clios, One Show, D&AD, Cannes Lions, Effies). </li><li>Familiarity with emerging technologies or interactive experiences. </li></ul> <p>What We Offer:</p> <ul> <li>Passionate, driven people We champion a culture of people that do extraordinary work. </li><li>Consciously cultivated culture We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. </li><li>Competitive benefits What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness. </li><li>Growth-minded opportunities We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally. </li></ul> <p>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.</p> <p>_</p> <p>$45,000-$90,000 USD</p> <p>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</p> <p>WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</p> <p>VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.</p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p>